All Marketing & branding articles – Page 83
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AnalysisCampaign of the week: Appliances Online, AO, Let’s Go
Appliances Online’s first TV advertising is an off-the-wall comic campaign that should help build brand awareness for the pure-play electricals retailer.
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AnalysisAnalysis: Halfords’ strategy should put retailer on road to recovery
A recent slump in profits has forced Halfords to reassess its strategy, but the retailer’s new chief executive is confident he knows the best route forward.
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OpinionRetail surgery: How can I develop a stronger relationship with my customers?
How can I develop a stronger relationship with my customers?
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AnalysisCampaign of the week: M&S, Make Today Delicious
Marks & Spencer’s new campaign, linking summer occasions with its food and meal deals proposition, positions it as the go-to destination for barbecues, picnics and Sunday roasts come June.
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AnalysisVideo: Marks & Spencer's most memorable ads under Steven Sharp
As M&S marketing guru Steven Sharp is set to leave the retailer, Retail Week takes a look at some of his most memorable campaigns.
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Analysis
Campaign of the week: Go Outdoors, It’s Safe To Go Outdoors
Go Outdoors celebrates the arrival of more traditional spring weather with a humorous campaign that is a change in tack from its previously more strait-laced marketing.
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OpinionRetail surgery: How can I improve my use of marketing emails?
How can I improve my use of marketing emails?
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NewsAsda boss insists low prices will drive loyalty as like-for-likes rise 1.3%
Asda has ploughed money into its digital operations while throwing its weight behind a sustained low-price strategy amid a grocery market awash with promotions.
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Opinion
Blog: Customer loyalty tools help Notcutts nurture growth
We’re about to kick off a new customer relationship management (CRM) and loyalty initiative with the garden and outdoor specialist Notcutts.
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NewsPoundland hits back at rivals as it cuts prices to 97p
Poundland has initiated an audacious price-war by charging shoppers just 97p in locations where arch rivals including 99p Stores have opened up.
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NewsMarks & Spencer to debut new food advertising campaign
Marks & Spencer is poised to debut a new advertising campaign for its food offer which will carry the strapline ‘Make Today Delicious’.
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AnalysisCampaign of the week: Tesco, F&F Summer 2013
The evolution of Tesco clothing brand F&F continues with a campaign promoting the fashion credentials of its new summer collection.
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NewsWaitrose shrugs off southern image as northern sales outpace south
Grocer Waitrose steals market share from rivals as its northern stores perform better than southern shops.
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NewsWhite Stuff hires former TK Maxx director as marketing boss
Quirky fashion retailer White Stuff has hired Julian Baker from STA Travel as its new marketing director.
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NewsSports Direct launches sports news website to win new customers
Sports Direct has launched a sports news website dedicated to breaking exclusive stories in a bid to connect with new customers.
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NewsTesco-owned Blinkbox to debut humorous ad campaign
Tesco-owned movie and TV streaming service Blinkbox is set to debut a new tongue-in-cheek advertising campaign which pokes fun at rivals Lovefilm and Netflix.
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AnalysisCampaign of the week: Evans Cycles, The Great Evans Cycles Trade-in
Evans Cycles’ clever new campaign promotes its trade-in scheme by showing shoppers that there are better things to do with their unused bikes.
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NewsQuirky new Specsavers advert depicts shortsighted vet
Specsavers will air the latest installment in its ‘Should’ve gone to Specsavers’ TV campaign on Saturday, depicting a shortsighted vet.
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NewsThe Garden Centre Group hires former Waitrose head of marketing communications
The Garden Centre Group has appointed former Waitrose head of marketing communications Sarah Fuller as its marketing director.
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News
Walmart begins marketing selected new brand launches
Walmart has begun marketing selected new brand launches using more experiential promotional tactics.There will be increased promotional events in Walmart parking lots and outside stores in ‘mobile brand boxes’.Initiatives could range from interactive simulators and games to pop-up demonstration areas.