All Marketing & branding articles – Page 83
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OpinionComment: Are loyalty cards still relevant to consumers?
I remember 18 years ago when Tesco launched Clubcard that David Sainsbury disparagingly called the initiative “electronic Green Shield Stamps”.
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AnalysisCampaign of the week: Aldi, Like Brands. Only Cheaper - Nappies
Earlier this year the big grocers attempted to plug the gap in the market left by FMCG giant Kimberly-Clark after it pulled its Huggies brand from the UK by embarking on an advertising offensive.
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AnalysisAnalysis: Halfords’ strategy should put retailer on road to recovery
A recent slump in profits has forced Halfords to reassess its strategy, but the retailer’s new chief executive is confident he knows the best route forward.
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AnalysisCampaign of the week: Appliances Online, AO, Let’s Go
Appliances Online’s first TV advertising is an off-the-wall comic campaign that should help build brand awareness for the pure-play electricals retailer.
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OpinionRetail surgery: How can I develop a stronger relationship with my customers?
How can I develop a stronger relationship with my customers?
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AnalysisCampaign of the week: M&S, Make Today Delicious
Marks & Spencer’s new campaign, linking summer occasions with its food and meal deals proposition, positions it as the go-to destination for barbecues, picnics and Sunday roasts come June.
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AnalysisVideo: Marks & Spencer's most memorable ads under Steven Sharp
As M&S marketing guru Steven Sharp is set to leave the retailer, Retail Week takes a look at some of his most memorable campaigns.
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Analysis
Campaign of the week: Go Outdoors, It’s Safe To Go Outdoors
Go Outdoors celebrates the arrival of more traditional spring weather with a humorous campaign that is a change in tack from its previously more strait-laced marketing.
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OpinionRetail surgery: How can I improve my use of marketing emails?
How can I improve my use of marketing emails?
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NewsAsda boss insists low prices will drive loyalty as like-for-likes rise 1.3%
Asda has ploughed money into its digital operations while throwing its weight behind a sustained low-price strategy amid a grocery market awash with promotions.
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Opinion
Blog: Customer loyalty tools help Notcutts nurture growth
We’re about to kick off a new customer relationship management (CRM) and loyalty initiative with the garden and outdoor specialist Notcutts.
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NewsPoundland hits back at rivals as it cuts prices to 97p
Poundland has initiated an audacious price-war by charging shoppers just 97p in locations where arch rivals including 99p Stores have opened up.
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NewsMarks & Spencer to debut new food advertising campaign
Marks & Spencer is poised to debut a new advertising campaign for its food offer which will carry the strapline ‘Make Today Delicious’.
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AnalysisCampaign of the week: Tesco, F&F Summer 2013
The evolution of Tesco clothing brand F&F continues with a campaign promoting the fashion credentials of its new summer collection.
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NewsWaitrose shrugs off southern image as northern sales outpace south
Grocer Waitrose steals market share from rivals as its northern stores perform better than southern shops.
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NewsWhite Stuff hires former TK Maxx director as marketing boss
Quirky fashion retailer White Stuff has hired Julian Baker from STA Travel as its new marketing director.
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NewsSports Direct launches sports news website to win new customers
Sports Direct has launched a sports news website dedicated to breaking exclusive stories in a bid to connect with new customers.
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NewsTesco-owned Blinkbox to debut humorous ad campaign
Tesco-owned movie and TV streaming service Blinkbox is set to debut a new tongue-in-cheek advertising campaign which pokes fun at rivals Lovefilm and Netflix.
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NewsQuirky new Specsavers advert depicts shortsighted vet
Specsavers will air the latest installment in its ‘Should’ve gone to Specsavers’ TV campaign on Saturday, depicting a shortsighted vet.
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AnalysisCampaign of the week: Evans Cycles, The Great Evans Cycles Trade-in
Evans Cycles’ clever new campaign promotes its trade-in scheme by showing shoppers that there are better things to do with their unused bikes.