All Marketing & branding articles – Page 88
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AnalysisOracle Retail Week Awards: How John Lewis led the way and outperformed its rivals
John Lewis won both Oracle Retailer of the Year and Brandbank Multichannel Retailer of the Year. Managing director Andy Street talks about its success.
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AnalysisOracle Retail Week Awards: Sainsbury’s takes gold for Paralympic tie-up
The Mirror Group Marketing/Advertising Campaign of the Year award was won by Sainsbury’s for its sponsorship of the 2012 Paralympic Games.
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AnalysisOracle Retail Week Awards: Marks & Spencer makes Shwopping splash
Marks & Spencer’s Shwopping initiative with Oxfam has been awarded the Corporate Social Responsibility Initiative of the Year.
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AnalysisCampaign of the week: Opticial retailer Vision Express, Head Shots
The new Vision Express campaign separates itself from the competition with an ad that depicts spectacle wearers as active go-getters.
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OpinionComment: Special retail occasions are reasons to celebrate
The best retailers are the ones that give their customers a good reason to part with their hard-earned cash.
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AnalysisVideo: "Customers are bored with austerity – give them something exciting", says Ann Summers boss
Ann Summers chief executive Jacqueline Gold has challenged retailers to stop focusing on austerity in their marketing communications.
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OpinionComment: The shift to digital retailing needs bold decisions
Retail company investors should change their stock-picking criteria and industry directors must move even faster than they think to adapt to ecommerce trends.
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NewsRetail Week Live: Combine physical, human and digital elements in retail says Fitch
Retailers must combine the physical, human and digital elements of retailing in order to edge ahead of their competitors, the strategy director of branding agency Fitch said at Retail Week Live today.
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News
Grocer Coop plans to convert to Rewe banner
Grocer Coop is planning to convert its outlets to Rewe Group’s Rewe banner, Lebensmittel Zeitung reported.Rewe Group and Coop have been buying partners for several years. Additionally, Rewe Group has a silent partnership in the retailer, which is located in northern Germany. Rewe Group will make the most of the ...
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NewsVideo: Tesco intensifies price war with price comparison coupon
Grocery giant Tesco has today launched the UK’s first price comparison coupon, which covers own-label as well as branded products.
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AnalysisInternational analysis: Target aims for Canadian market share
Lacklustre trading over Christmas hasn’t cast a shadow over discount retailer Target as it gears up for its first international foray.
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AnalysisCampaign of the week: Staples, Inspiring Success sponsorship
Staples is sponsoring Channel 4’s Inspiring Success group of programmes, which are aimed at small businesses and the self-employed.
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NewsVision Express launches new TV ad, celebrating glasses
Vision Express launched its new “innovative” TV ad last night as the retailer seeks to celebrate glasses as stylish fashion accessories.
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OpinionComment: Retailers and suppliers can prosper in the age of austerity
It’s hard to avoid the gloomy economic news at the moment. I understand the competitive challenges facing retailers and suppliers alike.
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NewsMarks & Spencer's digital strategy blooms for Mother's Day
Marks & Spencer has created a QR Code made out of almost 10,000 fresh flowers for Mother’s Day.
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Analysis
Advertising on Amazon: What do retailers need to know?
For the first time retailers can purchase display advertisements with retail giant Amazon to draw traffic to their own sites.
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AnalysisCampaign of the week: Department store Debenhams, Life Made Fabulous
Debenhams’ new ad campaign sticks to the “winning formula” of showcasing star fashion designers, this time Ben de Lisi and Jasper Conran.
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NewsGrocer Waitrose expands Essentials range to non-food items
Waitrose will add a record number of products to its £1bn-sales Essential value range this year as the retailer seeks own-label growth.
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NewsHolland & Barrett to launch new ad strategy promoting “The Good Life”
Health and beauty retailer Holland & Barrett will launch a £9m advertising campaign tonight called The Good Life in a move away from its traditional promotion-led advertising.
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NewsLeona Lewis is named as The Body Shop's new brand activist
The Body Shop has unveiled singer Leona Lewis as its new brand activist, as she launches a make-up and fragrance collection with the beauty retailer.