All Marketing & branding articles – Page 88
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OpinionComment: Lessons from the horse meat controversy
The horsemeat controversy has highlighted how crucial it is for retailers to be ready for the unexpected. Here are nine ways to help ride storms successfully.
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OpinionComment: Leading from the shopfloor provides great customer insight
In retail, nothing beats being on the shopfloor to learn from customers and colleagues and it’s important to deliver, day in, day out and, of course, especially at Christmas.
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AnalysisAnalysis: Retailers’ new Sales strategies to meet consumer demand
Promotional activity has altered over the past few years. Retailers push online discounts and break from traditional January Sales, so what’s the best tactic to pursue?
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NewsSuperdrug drops celebrity ads as it switches marketing focus to service
Superdrug is dropping Gavin & Stacey star Joanna Page from its ads as its switches marketing focus to customer service after delivering a stellar Christmas.
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AnalysisCampaign of the week: Selfridges, Mr Selfridge Twitter Campaign
The brand new ITV costume drama Mr Selfridge debuted last week on Sunday with sky-high viewing figures and has been hailed by TV critics as the new Downtown Abbey.
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OpinionComment: Morrisons puts focus on quality and service
Morrisons’ festive trading figures were a bit gloomy. The grocer suffered a limp end to 2012 amid heightened competition from all flanks.
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NewsWhat do Simon Calver and Andy Bond have in common?
What do former Asda boss Andy Bond, Mothercare chief executive Simon Calver and Wiggle boss Humphrey Cobbold have in common with Aldi UK joint managing director Roman Heini?
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AnalysisCampaign of the week: Waitrose, Brand Price Match
Waitrose’s new campaign promoting the upmarket grocer’s Brand Price Match pledge continues its quest to reassure consumers that it offers value for money.
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OpinionComment: Do retailers’ marketing efforts tally with Christmas sales results?
Have retailers’ Christmas performances tallied with the effort they put into their marketing? As they announce their sales figures for the Christmas period, MediaCom looked at social sentiment via its Twitter Tracker, YouGov’s BrandIndex and YouTube channels to track their impact.
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NewsTopps Tiles to sponsor national weather on ITV's Daybreak
Topps Tiles has agreed a 12-month deal with ITV1’s Daybreak to sponsor the breakfast programme’s national weather forecast.
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NewsWaitrose parts company with Delia but keeps Heston for marketing campaigns
Waitrose is to split its celebrity chef advertising duo by parting company with Delia Smith but keeping Heston Blumenthal in its marketing campaigns.
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NewsMorrisons enlists Ant and Dec for TV campaign
Morrisons has agreed a partnership with TV presenters Ant and Dec. The duo will star in the grocer’s new advertising campaign and Morrisons will sponsor their Saturday night light entertainment TV shows, Britain’s Got Talent and Ant & Dec’s Saturday Night Takeaway.
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NewsEtailer Very inks Big Brother click-to-buy sponsorship deal
Branded products from online retailer Very are set to feature in the new series of Celebrity Big Brother alongside a ‘click to buy’ page to the merchandise on broadcaster Channel 5’s website.
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AnalysisCampaign of the week: Bargain Booze Christmas Campaign
Bargain Booze has opted for a humorous ad to highlight its festive offers.
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AnalysisAnalysis: The increasing importance of data
Loyalty programmes are nothing new, but their importance to retailers is increasing. Evan Schuman discusses what is happening in the loyalty market this year.
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OpinionRetail Surgery: Can mobile apps replace traditional customer loyalty cards?
Can mobile apps ever replace the more traditional customer loyalty cards?
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OpinionBlog: Tesco's Twitter giveaway campaign is a cracker
Supermarket giant Tesco has developed #pullacracker, a light-hearted Twitter game to reinforce itself as a Christmas gift retailer.
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AnalysisSupermarkets at Christmas: What do retailers need to know?
The busiest trading period in the retail calendar is here and the big four grocers will need to counter the effects of inflation and shopper patterns.
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OpinionComment: Online communities have high expectations
Facing bad PR and a potential consumer backlash, Starbucks in the UK has voluntarily agreed to pay £20m in taxes over the next two years.
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NewsDFS widens customer base with French Connection tie up
DFS profits soared in the first quarter as the sofa giant widened its customer base with the launch of new ranges and a change in tone in its advertising.