All Marketing & branding articles – Page 91
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AnalysisAnalysis: How Ikea changed furniture retailing forever
As the Swedish giant celebrates its 25th year in the UK, Nicola Harrison looks at how it has influenced the British public’s perception of interior design and its impact on the market.
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NewsInternaçionale airs first TV ad to show off fashion-led focus
Internaçionale is preparing to unveil its first TV advert to highlight its new fashion-led proposition as it plots overseas expansion.
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OpinionRetail Surgery: How can I make the most of my email marketing campaigns?
How can I make the most of my email marketing campaigns?
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NewsAsda Christmas ad blasted for being sexist
Asda’s new Christmas ad is facing a possible ban from the Advertising Standards Association (ASA) following over 50 complaints that labelled the ad sexist.
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NewsToys R Us UK profits halve as it opens stores
Profits at big-box toy retailer Toys R Us almost halved last year.
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NewsVideo: Aldi makes Fortnum & Mason jibe in Christmas ad
Aldi has launched a Christmas TV advert which claims its products are as good as those sold at upmarket department stores Fortnum & Mason and Harvey Nichols.
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OpinionComment: Retailers must use customer data effectively
I’m not a lover of TLAs – that’s two- or three-letter acronyms in case you didn’t know.
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NewsMarks & Spencer unveils Christmas TV advert
Marks & Spencer is to launch its new Christmas TV advert for its clothing range on Wednesday.
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NewsMatalan airs family-focused Christmas ad
Fashion retailer Matalan has launched a new Christmas TV advert featuring a family at Christmas.
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NewsDebenhams launches first Christmas ad in six years
Department store Debenhams has launched its first Christmas advert in six years.
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NewsVideo: Asda launches Christmas TV advert
Asda is to launch its Christmas TV advertising campaign on Sunday.
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NewsVideo: Waitrose changes tack for this year’s Christmas ads
Waitrose has shunned the expensive Christmas TV adverts typical of the festive period in favour of a stripped back campaign emphasising the season of goodwill.
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AnalysisCampaign of the week: Tesco, £5-off promotion
Responding to declining profits and shoppers fleeing to supermarket and discount rivals, Tesco handed its £110m advertising account in July to agency Wieden + Kennedy to recharge its campaign strategy.
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NewsVideo: Tesco launches Christmas TV ad campaign
Tesco has launched the first of a series of Christmas TV adverts.
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NewsVideo: Full Monty director creates The Co-op's Christmas campaign
The Co-operative Food has ditched its ‘Good with Food’ strapline for its Christmas advertising campaign created by the director of The Full Monty.
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OpinionComment: Big data questions loom large over retailers this Christmas
The question posed by ‘big data’ is one that continues to go largely unanswered for retailers.
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OpinionComment: Mascots can provide a powerful brand image
Let’s hear it for retailers with mascots. In some cases the mascots are one of the first things that pop into your head.
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AnalysisCampaign of the week: Ikea, Playin’ With My Friends
Ikea marketing manager Peter Wright says the retailer’s new advert is a “step change” from its previous campaigns.
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NewsHarvey Nichols unveils racy ad campaign
Upscale department store group Harvey Nichols has unveiled a racy ad campaign to support the opening of its first standalone Beauty Bazaar store at Liverpool One.
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InterviewQ&A: Michael Sharp, Debenhams chief executive
Debenhams today reported a 2.6% increase in total sales in the last year driven by strong international growth. Michael Sharp tells Retail Week how the retailer is achieving growth.