All Marketing & branding articles – Page 91
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NewsEtailer Very inks Big Brother click-to-buy sponsorship deal
Branded products from online retailer Very are set to feature in the new series of Celebrity Big Brother alongside a ‘click to buy’ page to the merchandise on broadcaster Channel 5’s website.
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AnalysisAnalysis: The increasing importance of data
Loyalty programmes are nothing new, but their importance to retailers is increasing. Evan Schuman discusses what is happening in the loyalty market this year.
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AnalysisCampaign of the week: Bargain Booze Christmas Campaign
Bargain Booze has opted for a humorous ad to highlight its festive offers.
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OpinionRetail Surgery: Can mobile apps replace traditional customer loyalty cards?
Can mobile apps ever replace the more traditional customer loyalty cards?
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OpinionBlog: Tesco's Twitter giveaway campaign is a cracker
Supermarket giant Tesco has developed #pullacracker, a light-hearted Twitter game to reinforce itself as a Christmas gift retailer.
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AnalysisSupermarkets at Christmas: What do retailers need to know?
The busiest trading period in the retail calendar is here and the big four grocers will need to counter the effects of inflation and shopper patterns.
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OpinionComment: Online communities have high expectations
Facing bad PR and a potential consumer backlash, Starbucks in the UK has voluntarily agreed to pay £20m in taxes over the next two years.
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NewsDFS widens customer base with French Connection tie up
DFS profits soared in the first quarter as the sofa giant widened its customer base with the launch of new ranges and a change in tone in its advertising.
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NewsB&Q kickstarts winter Sale
B&Q has kickstarted its winter Sale today across its 360 stores and website.
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OpinionComment: ‘Made in Britain’ label has benefits beyond marketing
It may seem like ages since the Queen’s Diamond Jubilee and the 2012 Olympics were dominating the headlines every day, but few can forget the warm and fuzzy positivity that swamped the nation at the time.
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AnalysisCampaign of the week: Harvey Nichols, A Same-Dress Disaster
In a similar vein to last year’s Christmas ‘Walk of Shame’ advert, Harvey Nichols’ new tongue-in-cheek campaign addresses another potentially embarrassing scenario of the festive party season – women wearing the same dress to an office party.
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AnalysisAnalysis: Which are the best Christmas adverts of 2012?
Retailers are aiming for engagement with truthful tales of Christmas, but which are the best Christmas adverts of 2012?
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NewsAmerican Apparel press advert banned
The Advertising Standards Authority (ASA) has banned an American Apparel advert which “appeared to sexualise a child”.
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NewsVideo: Bargain Booze launches TV ad campaign
Bargain Booze is poised to launch its new £1m TV advertising campaign.
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AnalysisCampaign of the week: Aldi, It’s beginning to look a lot like Aldi
Aldi’s Christmas TV ad ignores its direct competitors in the hard discount sector and makes a comparison between its goods and those of more upmarket retailers, in an attempt to show off the quality of its festive offer.
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AnalysisAnalysis: OFT cracks down on grocery sector
BOGOFs and multibuys could make way for more sophisticated promotions as supermarkets comply with new guidelines to stamp out confusing and misleading deals.
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: What is big data?
The technology industry loves a buzzword, and big data is a favourite. But what does it mean, is it just marketing hype, and what services can it help retailers provide?
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AnalysisAnalysis: How customer data can shape a brand
Consumer insight can help improve a brand. Tiffany Holland finds out what retailers are doing to connect with their customers.
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AnalysisAnalysis: The smartphone's role in customer insight
Mobile is a growing sales channel, but its potential doesn’t end there. Phones also open up a treasure chest of data for retailers on their customers.