All Marketing & branding articles – Page 95
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AnalysisCampaign of the week: Littlewoods, Coleen Rooney
People love a bit of nostalgia, and Littlewoods has successfully tapped into that mindset with its latest campaign.
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AnalysisAnalysis: Top 10 celebrity fashion tie-ups
As Sir Philip Green aims to emulate the success of the infamous Topshop Kate Moss range with the launch of The Kardashian Kollection - selling the wares of Kim et al - in Dorothy Perkins and BHS, Retail Week takes a look at some of the most memorable celebrity fashion tie-ups over the years
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NewsVideo: David Beckham to star in new Sainsbury's Paralympic advert
Sainsbury’s will debut a new TV advert featuring footballer David Beckham in celebration of the London 2012 Paralympic Games tomorrow.
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OpinionComment: Traditional channels are still alive
Digital is at the forefront of retailers’ minds, and rightly so. But opportunities are being missed where traditional customers are concerned.
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OpinionRetail Surgery: How can we understand who are our most valuable customers?
How can we understand who are our most valuable customers?
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NewsAnalysis: Majestic Wine prospers in the economic downturn
The specialist wine retailer Majestic Wine is thriving despite the depressed economy.
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OpinionComment: Make the shopfloor meaningful
The rules of grocery retailing are changing. Price promises are universal and no longer set the majority of grocers apart, while most of the big brands are generally available in stores all of the time.
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News
Aldi Süd’s Hofer cuts Coca-Cola prices
Discount retailer Aldi Süd’s Hofer has cut retail prices for Coca-Cola products by a third, just weeks after introducing the brand.The change is believed to be a reaction to market leader Rewe Group’s Billa supermarket division. Billa recently launched its latest ‘best price guarantee’, promising loyalty card holders it would ...
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News
Grocer Edeka updates marketing campaign
Grocer Edeka is changing its marketing strategy. With new advertising partner Jung von Matt, Edeka has changed its year-old campaign ‘Wir lieben Lebensmittel’ (‘We just love food’) to a more emotional approach.The strapline now includes a heart symbol in its corporate colour yellow. The co-operative grocer said it “wants to ...
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AnalysisCampaign of the week: DFS, Making every day more comfortable
Sofa retailer DFS has continued its march down the emotional road after its first foray away from price-led advertising earlier this year.
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OpinionComment: Retailers hold the key to more meaningful marketing
In the traditional days of big marketing, billboards and television, information was a one-way street: messages were broadcast from brands to consumers.
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OpinionComment: Retailers should do more to capitalise on the Olympics
Bonkers, barmy, brilliant and British: the opening ceremony is over, the greatest show on earth has begun and the world is watching.
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OpinionComment: Retailers should use social media to their advantage
With the general retail outlook remaining gloomy, retailers should look beyond the confirmation page in order to maximise the return on investment from their marketing efforts.
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AnalysisCampaign of the week: Oddbins, poking fun at Locog
Oddbins’ latest in-store promotion comes hot on the heels of the London Organising Committee of the Olympic Games (Locog) chairman Sebastian Coe saying visitors to the Olympics “probably wouldn’t be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors”.
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AnalysisAnalysis: JJB Sports in battle to avoid relegation
The sportswear retailer is in a parlous state with sales in decline, and it is in need of further refinancing.
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OpinionRetail Surgery: Is offering coupons and discount vouchers always a short-term tactic?
Is offering coupons and discount vouchers ever strategic, or always a short-term tactic?
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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NewsSpecsavers ad pokes fun at Olympics Korea flag gaffe
Specsavers has taken out advertising poking fun at the mistake which saw a South Korean flag displayed before North Korea’s football match in the Olympics.
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OpinionRetail Surgery: How can I identify and nurture brand advocates?
Brand advocates can be invaluable in boosting a retailer’s success. How can I identify and nurture such customers?
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AnalysisCampaign of the week: Boots 17, Tonight We’re Going Out
Boots believes its sub-brands are so strong that it markets them separately.