All Marketing & branding articles – Page 97
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NewsTesco rewards Clubcard holders in Facebook promotion
Tesco is leveraging its 800,000-plus fans on Facebook by launching a promotion encouraging customers to ‘share’ any of its products on the social network in return for double Clubcard points.
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OpinionComment: Providing a better coupon experience
The rise of couponing over the last year appears irresistible, with 230 million redemptions made in 2011 alone.
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AnalysisCampaign of the week: Sainsbury’s Simple Pleasures
Another summer advert and another nostalgia-filled child fest.
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OpinionRetailers should seek opportunities to generate sales
Falling fuel and food costs mean consumers are just that bit more flush.
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OpinionDebenhams: Never knowingly not on Sale?
Retail purists have often mocked the fact that Debenhams seems so reliant on discounting that, to paraphrase the famous John Lewis marketing slogan, Debenhams is “Never Knowingly not on Sale”.
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NewsVideo: Halfords launches Tour de France campaign
Halfords has launched an innovative new marketing campaign as part of its sponsorship of the Tour de France showing the race through an amateur cyclist’s eyes.
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OpinionCustomer service worth talking about
Customer service is increasingly the key point of difference for retailers.
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AnalysisCampaign of the week: Harvey Nichols, Contain yourself
Harvey Nichols is one of the relatively few retailers striving to stand out through its advertising.
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NewsGrocers ramp up use of coupons
The grocers have upped the ante on coupons with a swathe of new deals at category level.
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NewsIceland’s Walker posts record results
Frozen food retailer benefits as consumers change grocery spending habits.
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NewsKiddicare to roll out localised websites
Morrisons-owned maternity etailer Kiddicare is localising prices on its international websites to make its offer more targeted and competitive.
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NewsTesco puts 'Every little helps' under review
Tesco has put its ‘Every little helps’ strapline under review, it is understood.
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OpinionHow to stop landlords diluting your brand
All retailers, from carpet sellers to wine merchants, need stores that reflect their brand identity.
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AnalysisFive ways Majestic Wine is outstripping the grocers
Majestic Wine chief executive Steve Lewis believes the grocers’ 80% share of the wine market has peaked. The retailer reported a 14.5% uplift in full-year pre-tax profit today and Lewis believes there are significant market opportunities. Retail Week looks at reasons why he might be spot on.
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NewsMorrisons to offer £5 off £40 deal
Morrisons will wade into the voucher war in grocery this weekend.
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AnalysisOutsourcing: Is it right for your business?
Retail is about selling products, so outsourcing non-core business functions can make sense for retailers. Anna Richardson Taylor examines the issue.
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AnalysisCampaign of the week: New Look, Kelly Brook
New Look is the latest retailer to use augmented reality in an advertising campaign, as consumers warm to the technology and awareness of it grows.
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OpinionDiamond Jubilee: A PR campaign to remember
The Diamond Jubilee marketers did a brilliant job on Britain’s super brand.
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AnalysisThe changing face of fashion retail
Fashion has come a long way in 20 years, as the rise of online and Asian manufacturing drove significant change. Rebecca Thomson charts the trends that have changed the sector.
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NewsEbay appoints Amanda Metcalfe as UK marketing director
Online marketplace Ebay has appointed Amanda Metcalfe as marketing director of the UK and Republic of Ireland.