All Marketing & branding articles – Page 101
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NewsArgos to widen revenue stream by selling adverts
Multichannel retailer Argos is to add a new revenue line to its mix by selling advertising space in its catalogue, in stores and online.
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NewsHalfords to invest £6m driving growth
Halfords is to “focus on growth” and drive its credentials as a service-and-solution provider by investing in staff training and marketing.
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NewsTesco puts £110m advertising account under review
Tesco is reviewing its communications strategy as it looks to improve its brand perception in the UK.
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OpinionIs your brand social or antisocial?
It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.
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AnalysisDaily deal sites: Can Groupon and LivingSocial help retail sales?
The popularity of daily deals websites has soared since they hit the UK just a few years ago, but multiples are still shy of the benefits. Charlotte Hardie finds out if they are missing a trick.
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AnalysisEaster: What do retailers need to know?
Vouchers, offers, reductions and free delivery are the name of the game as retailers go all out to maximise sales over the crucial four-day holiday.
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AnalysisCampaign of the week: Tesco F&F, Quality you can feel
Tesco hasn’t had the easiest time of it in the clothing market over the past few months and its new advert is part of its reinvigoration of the F&F brand.
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InterviewInterview: New Body Shop boss talks for first time on brand revamp
In his first interview, new Body Shop UK boss Simon Coble tells Tiffany Holland about how he intends to make more of the retailer’s ethical stance.
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NewsTesco Value replaced by Everyday Value range
Tesco is replacing its Tesco Value range with a new low price range named Everyday Value.
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NewsSainsbury's ‘Feed Your Family for £50’ campaign banned
The Advertising Standards Agency has ruled that Sainsbury’s ‘Feed Your Family for £50’ campaign was misleading.
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NewsCo-op remodels stores to improve local appeal
The Co-operative Food is ditching its “one size fits all” store model to better appeal to local shopper demographics.
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NewsMarks & Spencer launches summer ad campaign
Marks & Spencer will launch its summer TV ad campaign tomorrow featuring the previous ad stars Myleene Klass, Twiggy and Dannii Minogue.
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News
Food Lion to launch new brand strategy
Delhaize Group-owned Food Lion is to launch a new brand strategy in 268 stores throughout Virginia, West Virginia and North Carolina. The new approach includes lower prices on 6,000 items in stores while continuing to offer affordable private-label products.Food Lion expects to roll out the strategy to between 600 and ...
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AnalysisValue Fashion: Surviving in a tough sector
Following years of unstoppable growth, the value sector is now beset by high costs and falling sales volumes. Rebecca Thomson considers whether the hurdles can be cleared.
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AnalysisCampaign of the week: Waitrose, The young Heston Blumenthal
Waitrose’s partnership with Heston Blumenthal has helped elevate the retailer beyond the common grocery shop, prompting customers to associate the grocer with experimental and unusual food.
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NewsLidl makes fresh move as Easter battle begins
Lidl is stocking fresh fish in store for the first time in its battle for grocery spend.
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NewsTesco launches new season F&F advert
Tesco has launched an F&F advertising campaign to support its new season collection.
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NewsAsda introduces Easter price initiative
Asda has relaunched the price initiative it claims helped it “win” Christmas in the run up to Easter.
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NewsLily Cole to front Body Shop campaign as new format is unveiled
The Body Shop has unveiled model Lily Cole as its new brand ambassador as it launches a new store concept.
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News
Grocer Auchan plans offensive pricing strategy
Grocer Auchan plans to compete with rival Leclerc on pricing and promotions this year. The retailer will move towards an offensive pricing strategy throughout France, according to Auchan France managing director Vincent Mignot. The hypermarket format will remain the backbone of the retailer’s strategy.Auchan said 58 of its 120 French ...