All Marketing & branding articles – Page 103
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NewsTesco unveils next round of Big Price Drop cuts
Tesco has slashed price tags in another round of its Big Price Drop campaign.
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GalleryMorrisons: A lesson learnt
Morrisons’ M Local convenience format has arrived in Manchester city centre and is finding favour with students. John Ryan reports.
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AnalysisIceland: Success in a cold climate
Malcolm Walker is close to winning control of Iceland, the business he founded. He tells Alex Lawson he is as committed as ever to the frozen food retailer.
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AnalysisClarks Image recognition technology
Image recognition technology is becoming a popular way for retailers to enrich their marketing campaigns and link up the different channels – brands including Debenhams and Marks & Spencer have both tried it.
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NewsSales uplift at Ann Summers after La Senza hit the buffers
The lingerie retailer enjoys a sales hike and launches ‘tongue in cheek’ ad campaign
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NewsSainsbury's renews contract with Nectar
Sainsbury’s has signed a new “long-term” contract with Aimia, the parent of loyalty programme Nectar.
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OpinionTesco faces long road to recovery
Simon Laffin is an independent retail adviser and non-executive director with extensive experience in retail markets across Europe, USA, and Australia.
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OpinionDo you mind adverts if they mean you pay less?
Robert Gregory is the co-Global Research Director at Planet Retail. He has over a decade’s experience in analysing retail trends with a particular focus on Asia.
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NewsVideo: DFS launches 'emotional' ad as it moves away from price-led campaigns
DFS, one of the biggest spenders in advertising, has launched a new TV ad that represents a major shift away from its usual price-led campaigns.
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AnalysisTechnological innovation: Where can retailers invest?
Rebecca Thomson reports on how retailers are adapting to technological innovation and keeping a keen eye out for emerging cutting-edge IT.
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NewsM&S general merchandise brand director Jones leaves
Marks & Spencer’s brand director for general merchandise, Alison Jones, has quit the retailer after less than a year in post.
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GalleryThe fabled Aesop
Skincare brand Aesop breaks the rules when it comes to standalone stores, but it is a success story. John Ryan reports.
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NewsCheryl Cole to open StylistPick's first pop-up shop
Online accessories specialist StylistPick is to open a pop-up shop at Westfield, London next week where face of the brand Cheryl Cole will make an appearance.
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AnalysisHow do men shop?
When it comes to harnessing customer spend, retailers’ focus is typically on women. What can retailers do to better tap into the male shopping psyche, asks Charlotte Hardie.
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OpinionRetail surgery: Does a strong online presence encourage customer loyalty?
To what extent is customer loyalty dependent on a strong multichannel strategy?
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NewsAurum to revamp ‘jewel in crown’ as suitors circle
Plans drawn up for ‘fresh and dynamic’ Mappin & Webb following strong year.
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AnalysisHalfords Autocentre - 'Hugs' advertising campaign
Halfords’ new ad campaign gives a strong indication of its latest strategic direction.
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NewsTesco reveals details of fresh food focus
Tesco has told investors it is to put an emphasis on fresh food and cut back on aggressive space expansion.
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NewsMajestic Wine launches first national TV ad
Majestic Wine is to embark on its first national TV ad campaign after a successful trial in London.
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NewsHotel Chocolat set to thrive as advocacy drives sales
Hotel Chocolat, which was ranked Britain’s most advocated brand, is well positioned to win the battle for spend this year as brand loyalty becomes a key driver for sales this year.