All Marketing & branding articles – Page 104
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AnalysisWhat price is right?
Consumer confidence is low and the battle for spend intense, retailers are slashing prices in a bid to attract shoppers. But is this the optimum pricing strategy, asks Rebecca Thomson.
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AnalysisMarks & Spencer Smart TV app
If retailers wanted to reach an audience of 20 million a few years ago, it would have been enough to run an advert during Coronation Street.
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OpinionPrice wars are losing their appeal
Natalie Berg is Global Research Director at Planet Retail. She has been analysing global trends in the food sector since 2003 and is a sought after speaker at industry events.
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NewsGame marketing boss Dave Hughes exits as 46 jobs put on the line
UPDATED: Game chief marketing officer Dave Hughes it to leave the retailer as it enters into a consultation with staff at its head office, putting about 46 jobs in jeopardy.
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NewsMothercare to launch range with Jools Oliver
Maternity retailer Mothercare is to launch a designer range with Jools Oliver, wife of celebrity chef Jamie.
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AnalysisTiffany What Makes Love True
Retailers’ use of social networks can veer towards the uncreative, but every so often a brand will stand out from the crowd.
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Analysis10 ways to compete with Amazon
Amazon’s sales growth this week showed that the etailer continues to power on. It commands respect from retailers, but its relentless expansion also generates fear. We assess how retailers can best compete with the digital Goliath. Gemma Goldfingle and Alex Lawson report.
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AnalysisThink local, think loyal
Local loyalty schemes can bring footfall and revenue to beleaguered high streets, but are they worth the cost and how can they realise their full potential? Rebecca Thomson finds out.
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OpinionForget trivia, focus on what matters
John Richards is a retail consultant for corporate finance advisor McQueen. Prior to that, he was a leading leading retail equity analyst, working for Deutsche Bank amongst others.
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OpinionCustomers want convenience
Martin Newman has extensive e-commerce experience, having been involved in multichannel retailing for over 25 years. He is the founder and chief executive of Practicology.
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AnalysisNRF: Why technology matters to retail
2012 will be a key year for retailers, with spending constrained and structural changes hitting hard. Retailers at this year’s NRF conference showed they’re tackling the hurdles head on, finds Rebecca Thomson.
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OpinionPrimark is proving its value as others struggle
George MacDonald has written for Retail Week for more than 10 years, covering various sectors. He is a frequent TV and radio commentator on retail trends and issues.
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AnalysisBlockbuster Two Weeks Free Movies
Blockbuster is one retailer that’s not had an easy time of it over the last couple of years, as new services such as Lovefilm and streaming service Netflix are muscling in on its territory.
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NewsKaren Millen to expand online offer across Europe
Fashion retailer to launch local language websites in the hope of repeating German sales success.
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NewsVideo: Vision Express launches new ad
Man’s best friend will do anything to care for his owner, even saving him from an ugly pair of glasses, according to Vision Express’s new tv ad.
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AnalysisPromotional coupons: What do retailers need to know?
The economic downturn and Tesco’s underwhelming Christmas results in particular have highlighted customers’ desire for vouchers.
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NewsSainsbury's appoints marketing director
Sainsbury’s has appointed a new marketing director as it looks to reshape its marketing team.
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NewsTesco continues coupon drive
Tesco has launched a voucher offer on its clothing lines as the grocer continues its post-profit warning fightback.
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AnalysisHow to win spend and inspire people
Customers might think they don’t want to spend, but they may just need some gentle persuasion. Rebecca Thomson finds out how to get people shopping when they think they don’t want to.
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AnalysisAnn Summers
One of the criticisms often levelled at retail advertising is that retailers can falter in their ambition to do something different.