All Marketing & branding articles – Page 109
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NewsTesco to invest £500m in price cuts
Tesco is to invest £500m into lowering the price of everyday grocery items and simplify its promotions as it seeks to boost its flagging UK business.
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AnalysisHow can retailers stay relevant?
Building longevity into a brand and staying one step ahead of both demanding consumers and the competition is a constant challenge. Rebecca Thomson asks how retailers can make sure they’re still relevant and still here in years to come
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NewsTesco speculation prompts price war fears
Speculation is mounting that grocery and general merchandise giant Tesco is preparing to launch a price offensive next week, sparking concern of a new price war.
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AnalysisHow to snare student shoppers
The half a million undergraduates preparing to start higher learning in the UK are a valuable customer group for retailers and the secret to their wallets is all in communication. Rebecca Thomson reports.
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NewsAnn Summers teams up with TOWIE to launch first TV ad campaign
Lingerie specialist Ann Summers is to launch its first television campaign teaming with reality programme The Only Way Is Essex (TOWIE).
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NewsTesco strikes back in JS Ulster price tussle
Tesco has gone head to head with Sainsbury’s in Northern Ireland following Sainsbury’s launch of its price guarantee scheme last month.
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AnalysisActing on impulse
What constitutes impulse shopping? Is it just as prevalent at a time when budgets are tight? Charlotte Hardie finds out how retailers can boost the number of products bought on a whim
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AnalysisVIDEO: M&S unveils new autumn TV ads
Marks & Spencer has unveiled its new womenswear autumn TV ads which will be screened on ITV1 from tonight (September 7).
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NewsMarks & Spencer strengthens brand marketing team
Marks & Spencer has bolstered its marketing team to help achieve chief executive Marc Bolland’s aim of turning some of its ‘labels into real brands’.
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NewsDebenhams claims retail world-first with smartphone innovation
Department store group Debenhams has claimed a retail world-first after deploying innovative smartphone technology to bring print ads to life.
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NewsBurberry switches marketing spend into digital media
Luxury fashion group Burberry now allocates 60% of its marketing budget to digital media – more than three times the average.
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NewsWhite Stuff pushes ‘community’ retail
Lifestyle fashion retailer White Stuff is launching initiatives such as Swap Shops and Book Clubs as it aims to maintain footfall and make its stores community hubs.
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GalleryIn pictures: M&S drafts in new celebs to front brand ad campaigns
Marks & Spencer has drafted in new celebrity faces to front print, in-store and online campaigns which focus for the first time on brands including Autograph.
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AnalysisThe wrong type of customer?
Brands spend millions finely tuning their image, so what can they do when the ‘wrong sort of customer’ starts buying into them, asks Gemma Goldfingle
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NewsJohn Lewis to launch fashion campaign for autumn 2011
John Lewis is to launch an outdoor and press campaign for its autumn 2011 fashion on September 5.
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OpinionStrictly come M&S
Marks & Spencer’s move into the world of TV light entertainment looks, at first sight, a questionable strategy.
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NewsM&S becomes exclusive fashion partner for The X Factor
Marks & Spencer has been named the exclusive fashion partner of The X Factor, the search-for-a-star TV show.
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NewsAsda accuses WHSmith of 'ripping off' back-to-school shoppers
Asda has accused WHSmith of “rip-off” stationery prices as the battle for back-to-school sales heats up.
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AnalysisAnn Summers: A rampant rebrand
After a difficult spell Ann Summers has recaptured its mojo with a rebrand. By Gemma Goldfingle
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AnalysisIn-store events in a digital world
In-store events are a good way to draw the crowds. But in today’s digital world, have customers’ expectations of these footfall-driving extravaganzas changed? Alison Clements reports