All Marketing & branding articles – Page 113
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OpinionUp close and personal
Find an innovative way to build a relationship with your customer, says Jacqueline Gold
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OpinionBrands and mortar
The 20th annual Retail Week Conference last week featured a self-deprecating tour de force by the former owner of the most calamitous brand in Retail Week’s lifetime.
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NewsBoden launches social network to boost loyalty
Catalogue and online retailer Boden has launched its own social network to help customers engage with the brand and drive loyalty.
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OpinionRetail surgery: Will mobile phone discount vouchers become the new face of loyalty schemes?
Will mobile phone discount vouchers become the new face of loyalty schemes and how can we, as a retail brand, ensure they are used to our advantage?
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NewsVideo: Marks & Spencer shifts marketing focus
Marks & Spencer will tomorrow launch its spring advertising campaign featuring the use of ‘Only at Your M&S’ branding for the first time and including its first menswear TV ad.
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NewsPerfume Shop expands shop-in-shops
The Perfume Shop is to open more shop-in-shops in sister retailer Superdrug and will roll out a loyalty scheme later this year.
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AnalysisNot just a campaign
The perception of Marks & Spencer has been transformed in the seven years that Sir Stuart was at the helm. Its Your M&S advertising campaign was central to that, says Charlotte Hardie
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AnalysisPutting the customer at the heart of the business
Sir Terry Leahy’s Clubcard revolutionised how Tesco did business and changed the way retailers learn about customers. Rebecca Thomson finds out how it started and where it goes from here
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OpinionRetail surgery: When is the best time to send an email marketing message so that it gets the best response?
When is the best time to send an email marketing message so that it gets the best response?
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NewsNew Look to feature in Channel 4 show
High street fashion chain New Look is to appear in the first product placement and advertiser-funded programme (AFP) on Channel 4.
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NewsCarphone Warehouse to push android sales through TV campaign
Carphone Warehouse is launching a TV campaign tomorrow that will promote android sales through a 3D animated green character.
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OpinionThe UK still holds the key to JLP’s expansion
Wednesday was a big day for Mick Murphy, John Lewis delivery driver and partner for 25 years.
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NewsJamie Oliver returns in Sainsbury's Comic Relief ad
Celebrity chef Jamie Oliver will star in a new TV campaign for Sainsbury’s encouraging staff and shoppers to get into the Comic Relief spirit.
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AnalysisAah! Bicester
Bicester Village has sales figures to die for, Prada and Gucci as tenants, and attracts some of the highest spending customers in Europe. Rebecca Thomson pays a visit to unearth its secret
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NewsTesco drives Clubcard loyalty online
Tesco is rolling out its online Clubcard services as it seeks to ramp up its digital operation.
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AnalysisKnowing the unknown
Preparing for the unexpected is critical to supply chain success. Alison Clements looks at how retailers can react more quickly to changes in demand
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NewsAldi launches ‘Like brands only cheaper’ TV ads
Hard discounter Aldi has kicked off an advertising campaign this week to highlight what it claims is the big brand quality of its products.
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NewsCrew Clothing targets 50% online sales rise
Fashion retailer Crew Clothing is gunning to increase its online sales by 50% this year as it strengthens its multichannel operation.
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NewsAsda hits back in row over price guarantee
Asda marketing chief Rick Bendel is confident the advertising regulator will dismiss rivals’ complaints about its 10% cheaper guarantee.
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Analysis
Not just a pretty face
Successful collaborations between retailers and celebrities now require the famous faces to do much more than just smile for the camera.