All Marketing & branding articles – Page 117
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OpinionRetail surgery: We are largely reliant on consumers’ discretionary spend. How should we tackle continued muted consumer sentiment?
We are largely reliant on consumers’ discretionary spend. How should we tackle continued muted consumer sentiment?
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NewsDixons hire Star Wars heroes C-3PO and R2-D2 to star in ad campaign
Dixons Retail, owner of Currys and PC World, has hired Star Wars heroes C-3PO and R2-D2 to star in its ad campaign.
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NewsHolland & Barrett owner eyes £1bn sales for next five years
Holland & Barrett owner NBTY Europe is targeting £1bn of sales over the next five years following its takeover by US private equity firm Carlyle Group.
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NewsTesco scales back Clubcard rewards to keep double points
Tesco is scaling back the number of Clubcard rewards offered to customers so it can continue to offer double points on their purchases.
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NewsGrocers warn on level of promotions
Record amount of goods being sold on promotion but Philips and Brasher warn levels can’t rise higher.
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NewsM&S urges caution despite increase in sales
Marks & Spencer beat second-quarter sales expectations but chief executive Marc Bolland remained cautious about prospects. Despite Bolland’s wariness, and a rise in costs such as marketing, analysts upgraded their forecasts ahead of a strategic update next month.
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AnalysisWord of mouth marketing: good or bad?
Word of mouth marketing is claimed to be the coming thing, but can this powerful tool do as much ill as good?
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NewsChristmas comes early for Argos with three-for-two toy promotion
Catalogue store group Argos shifted 2 million units during its three-for-two toy promotion a fortnight ago, staged to make an early play for Christmas sales.
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Opinion
SPONSOR POST: The Google Product Extensions Feature: What is it?
Some of our customers who used the new Google Product Extensions feature in beta experienced better click-through and conversion rates.
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Opinion
Mind the Gap
Gap’s u-turn on its logo is the funniest thing that’s happened in retail in ages
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NewsGap apologises and scraps new logo after uproar
Gap has done a rapid about face and said that it would revert to its traditional blue box logo after a disastrous reaction to a new logo unveiled in America last week.
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OpinionRetailers show their true colours
Full marks to Waterstones for the advert it ran in a national newspaper on Saturday. The bookseller may have had its fair share of troubles, but its marketing department knows a good thing when it sees one and in this instance, this appears to have been Waitrose.
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NewsGap president defends controversial new logo
Gap’s North American president Marka Hansen has defended the US casualwear chain’s controversial new logo and said she wanted customers to “take notice” of the chain and “see what it stands for today”.
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NewsToy retailers mop up after Woolworths’ demise
Toy retailers Toys R Us and The Entertainer have reported a strong year in 2009 after mopping up share left from the collapse of Woolworths.
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NewsVision Express fights to capture optical spend with promotions
Vision Express has launched a series of promotional initiatives after reporting strong figures for the 2009 financial year.
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NewsBoots signs up 50 retailers for new online loyalty venture
Boots has agreed deals with about 50 companies that will allow its customers to pick up Advantage Card loyalty points when they shop online with other retailers.
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OpinionAmazon alert
Amazon has launched the beta version of its ‘Kindle for the Web’ tool this week, allowing customers to try e-books before they buy, and showing the true power of the web.
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NewsKaren Millen follows Oasis in mobile gift voucher roll-out
Aurora-owned fashion retailer Karen Millen has followed its sister fascia Oasis in launching a SMS gift voucher service to capitalise on growing consumer appetite for mobile vouchers.
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NewsDebenhams uses older models to target ‘forgotten women’
Department store Debenhams is featuring older models in its new ad campaign which the retailer claims is an industry first.
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Analysis
Promoted to death?
As retailers rely more and more on promotions it seems customers are less willing to pay full price. Is it too late to turn the tide, asks George MacDonald