All Marketing & branding articles – Page 122
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AnalysisLoyalty cards: the bedrock of future success?
Loyalty schemes have enabled some retailers to outperform, but others regard them as a gimmick. George Macdonald asks who is right
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NewsTopps Tiles invests in ads and website
Topps Tiles has made a “substantial investment” to bolster its marketing presence, revamping its website and resuming TV advertising after dropping it during the downturn.
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NewsSainsbury’s performance buoyed by Nectar scheme
Sainsbury’s chief executive Justin King has said the grocer will continue to focus on “genuine promotions” on products bought frequently as it continues to exploit its Nectar loyalty scheme.
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NewsPoll shows consumers want loyalty card from Asda
Almost half of consumers would be more likely to shop at Asda if it had a loyalty scheme - an initiative the retailer has consistently ruled out despite pressure from rivals that run such programmes.
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NewsBoots to open Advantage Card to other retailers
Loyalty card tie-up aims to generate new growth through strategic partnerships
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OpinionRetail surgery: We want to run a marketing campaign to coincide with the World Cup. Are there any rules about how we do this?
We want to run a marketing campaign to coincide with the World Cup. Are there any rules about how we do this?
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NewsRobert Dyas set to spend £3m on repositioning ad campaign
Hardware retailer Robert Dyas is launching a new ad campaign in June to adjust the positioning of the business following last year’s rebranding exercise.
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NewsM&S recruits 1966 World Cup winners to front menswear campaign
Marks & Spencer will launch a new menswear advertising campaign on Friday, featuring players from the 1966 World Cup-winning England team as well as members of the current England squad.
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NewsSainsbury's launches first TV ad for non-food website
Sainsbury’s has launched its first TV ad campaign for its non-food website.
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NewsWaterstone’s unveils its new look and logo
Bookseller Waterstone’s has unveiled its new branding, designed to reflect the retailer’s “new direction”.
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NewsBoohoo.com in marketing push to raise profile
Online fashion retailer Boohoo.com has launched a marketing campaign to raise its profile.
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NewsAsda marketing chief Rick Bendel to oversee trading operations on interim basis
Asda international chief marketing officer Rick Bendel is to oversee trading operations after the sudden departure of chief merchandising officer Darren Blackhurst last week.
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NewsWaterstone’s unveils new branding
Waterstone’s has unveiled its new branding on its website today ahead of a “major” launch in stores this Thursday.
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NewsWalmart is world’s most valuable retail brand
Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
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NewsAsda heralds ‘the official end of the grocery price war’ with price guarantee
Asda is putting its money where its mouth is with a guarantee that it offers shoppers lowest prices on groceries or will give them their money back, a step which it said “heralds the official end of the grocery price war”.
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News
Retailers urged to shape Scottish cigarette display regulations
Retailers have the opportunity to shape Scotland’s cigarette display ban regulations following the publication of draft rules.
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NewsSainsbury's pushes sourcing ethics in new Jamie Oliver ad
Sainsbury’s latest advert with celebrity chef Jamie Oliver will air this evening during the break for reality TV show Britain’s Got Talent.
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NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
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NewsTesco launches first social networking site
Tesco has launched a social networking site aimed at people taking part in or supporting Cancer Research UK’s Race for Life.
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AnalysisWhat’s the benefit of retailers’ TV exposure?
Can participation in a TV show be beneficial to a retailer’s image or is it a gamble that can do long-term damage?