All Marketing & branding articles – Page 127
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OpinionRetail surgery: My business has increased the number of promotions it is doing - how can I ensure my strategy is effective?
My business has increased the number of promotions it is doing - how can I ensure my strategy is effective?
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OpinionFactors that define retail success
The trading climate to come will magnify the differences between the strong and the weak. So what are those differences?
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AnalysisGuerrilla marketing gets results for retailers
They may smack of gimmickry but guerrilla marketing techniques can have far-reaching results and could warrant a place in retailers’ communications campaigns.
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NewsMorrisons to back England World Cup bid
Morrisons has joined forces with the Football Association to be official supermarket of the England bid to host the 2018 World Cup.
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AnalysisLoyalty schemes gain in importance across Europe
Loyalty schemes are rising in importance across Europe as retailers attempt to gain and retain shoppers in a post-recessionary environment.
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NewsB&Q sets out plan for blog-style tool to forge online community
B&Q plans to bolster customer interaction on its website in a bid to drive sales and develop its online community.
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NewsPaperchase stung by Twitter design furore
Paperchase has admitted errors in its handling of design plagiarism allegations, which provoked an online outcry.
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OpinionLet shoppers feel the love
If we don’t win over the consumer cynics, retail could be in for a tough ride says Jacqueline Gold
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NewsPaperchase ‘chastened’ by Twitter uproar over copied artwork
Paperchase has withdrawn four products and apologised to an artist whose work was copied in their design after a week of intense online criticism of the retailer.
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NewsPaperchase forced to defend itself after Twitter campaign
Stationery and card specialist Paperchase was forced to defend itself yesterday after being targeted by a Twitter campaign.
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National retailers join Barclaycard reward scheme
Barclaycard Freedom has signed its first national retailers to join 30,000 companies that were invited to participate in the new reward scheme.
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French Connection targets premium customers with latest ad campaign
French Connection has unveiled its latest ad campaign, one of its highest profile pushes since the legendary FCUK launch in 1997.
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M&S unveils star list for spring ad campaign
Marks & Spencer has signed a raft of new names to feature in its spring 2010 advertising campaign.
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NewsNectar becomes most popular loyalty card scheme
The Nectar Card has become the most popular loyalty card in the UK with 16.8m people now using the card.
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NewsAsda changes strategy as market share stalls
Asda has said it would consider using vouchers again as part of its promotional mix after revealing it was “pleased” with the response from its unprecedented coupon offer last week.
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NewsTM Lewin casts net wider with social networking
TM Lewin has added a social networking area to its website to try to reach new customers and bolster its international presence.
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NewsWaitrose links with chefs for top-end line
Waitrose has this week launched a high-end range in collaboration with three top chefs as it seeks to reinforce its position as a food specialist.
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AnalysisIn-store marketing: Get to the point
Retailers are increasingly in favour of decluttering stores, so what’s the future for in-store marketing?
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OpinionConfusion on customer-centricity
While there is a growing consensus that retailers need to be customer-centric, the debate still rages about what this actually means.
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OpinionRetail surgery: Sharing brand collateral with international franchise partners
We are starting to work with international franchise partners. How much of our branding collateral should we share with them?