All Marketing & branding articles – Page 132
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NewsComet to sponsor Who Wants To Be A Millionaire
Comet has signed its first big TV sponsorship deal with ITV quiz show Who Wants To Be A Millionaire.
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NewsTesco wages war on WHSmith with back to school campaign
Tesco aims to conquer the ‘back to school’ market with a price comparison campaign against WHSmith.
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NewsB&Q tests email discount voucher to clear stock
B&Q has embarked on its first viral marketing campaign in an attempt to drive sales and clear stock.
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NewsIceland drops Kerry Katona over photos
Iceland has dropped former Atomic Kitten singer Kerry Katona as the face of its advertising campaign following the publication of photographs allegedly showing her taking class A drugs.
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NewsHome Bargains fights shoplifting with ‘crime busters’ web initiative
Value retailer Home Bargains has taken an innovative approach to in-store theft by launching an online campaign to identify suspected shoplifters.
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NewsCurrys unveils a brand-building ad campaign
DSGi-owned electricals chain Currys has unveiled a brand-building ad campaign designed to bolster its reputation for service.
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NewsTesco employs guerrilla marketing for Clubcard
Tesco has embarked on a guerrilla marketing campaign as it gears up for the second phase of the relaunch of its Clubcard.
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NewsNew marketing director for Ann Summers
Ann Summers has hired a new marketing director, Fiona Davis, who will form part of its growth plans.
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OpinionEmbracing digital media could give Asda an edge
Asda will next week steam ahead of the rest of the big four grocers in the social networking arena. And the bold move may well help it give the grocer an edge.
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NewsCarpetright shifts ads away from price focus
Carpetright has overhauled its marketing to focus on “emotional engagement” rather than just price as the retailer achieved its first like-for-like sales growth since the fourth quarter of 2007/08.
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AnalysisUsing customer print and online magazines
Building a two-way relationship with shoppers is the holy grail for marketers in the downturn. Charlotte Hardie considers how retailers are using customer magazines in print and now online
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NewsMorrisons to pull 'misleading' price ad
Morrisons has been ordered to pull an advert after complaints that its price comparison with rival supermarket chains was “misleading” were upheld.
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NewsTesco considers dropping ‘biggest discounter’ tag
Tesco is weighing up whether to continue with its ad slogan “Britain’s Biggest Discounter” after being slammed by the Advertising Standards Authority (ASA).
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OpinionDigital screens - retail has seen it all before
Asda’s newly opened future store in Keighley, Bradford, is trialling a digital signage system from Amscreen that has been designed to influence purchase decisions at the point of sale.In Amscreen’s promotion of the deal, which includes a video of the system it’s posted on its website, it describes the system ...
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NewsAsda trials signage system from Amscreen
Asda is trialling a digital signage system from Sir Alan Sugar’s Amscreen in its new Keighley store.
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NewsTesco under fire over 'misleading' adverts
Tesco has been accused of making misleading claims in its adverts that stated 1.2m of its baskets were cheaper than at Asda.
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NewsSainsbury’s taps Facebook as part of new advertising drive
Sainsbury’s this week launched the latest phase of its “Feed your family for a fiver” campaign and is using social networking site Facebook to drive customer interaction.
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NewsPerfume Shop pricing helps fend off recession
AS Watson-owned The Perfume Shop has said it is “well positioned” in the recession as it seeks to raise awareness of its value-priced offer.
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Analysis
Highly targeted, low-cost marketing tools can pay off
Highly targeted, low-cost marketing tools can be a boon for retailers whose ad spend is under severe pressure in the downturn. Ben Cooper explores how these alternatives can replace costly traditional campaigns
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NewsJysk prepares for UK expansion after improving business model
Danish furniture retailer Jysk is poised to roll out more UK stores after resolving teething problems at its operations here and bolsters its management with a head of buying from Next.