All Marketing & branding articles – Page 136
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News
The Co-op uses Bob Dylan soundtrack in new ad campaign
The Co-operative Group will use legendary singer Bob Dylan’s Blowin’ in the Wind as the soundtrack in an advertising campaign to be aired next month.
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News
Marks & Spencer targets cost-conscious shoppers with eco campaign
Marks & Spencer has launched a marketing drive to help cash-strapped shoppers save money by making 'green' lifestyle changes.
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News
B&Q pulls Olympics sponsorship
DIY retailer B&Q has terminated its sponsorship deal with the British Olympic Association because of the global economic downturn.
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News
Michael Parkinson to be voice of M&S ads
Sir Michael Parkinson is the latest celebrity to lend his voice to Marks & Spencer’s Christmas food ads.
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News
DFS reprimanded for 'misleading' ads
DFS has been rebuked by the Advertising Standards Authority (ASA) for misleading consumers about the size of its sofas.
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News
Neal's Yard Remedies appoints new marketing director
Health and beauty retailer Neal’s Yard Remedies has appointed Shirin Valipour as director of marketing as it steps up its expansion plans.
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News
Asda launches Christmas TV ads
Asda is using ordinary people in favour of celebrities in its 10 million Christmas TV campaign that debuts tonight.
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News
Waitrose celebrates homeward journeys in Christmas ad campaign
Waitrose is to focus on festive homeward journeys in its Christmas TV campaign which debuts on Tuesday.
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News
Ant and Dec star in Sainsbury's Christmas ad
Sainsbury’s has hired TV duo Ant and Dec to star in its Christmas ad campaign, which is set to launch on Wednesday evening.
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News
Boots to launch Secret Santa Christmas TV ad
Health and beauty giant Boots is to celebrate the art of choosing gifts this season with its Christmas TV ad, which debuts next week.
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News
Bravissimo Christmas campaign to feature online advent calendar
Lingerie retailer Bravissimo is to use an online advent calendar as part of its Christmas marketing campaign.
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News
Littlewoods Direct spends heavily on Christmas ad campaign
Littlewoods Direct is launching a Christmas campaign that will be the biggest investment the company has made in mass media advertising.
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Opinion
Sainsbury's connects with its customers
It’s difficult sometimes to see the difference between the grocers’ price promotion campaigns.
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Analysis
Charity begins on the high street
Working with charities isn’t just part of being a good corporate citizen – done the right way it can motivate staff and generate free PR.
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News
TK Maxx poaches Julian Baker from Ann Summers
Ann Summers marketing and business development director Julian Baker is leaving the company to join TK Maxx.
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News
M&S overhauls food ads
Marks & Spencer will break with its established food advertising campaign this Sunday, when the first of a new generation of ads will be aired on ITV1.
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News
Sainsbury's embarks on own-brand drive
Sainsbury’s has launched a multimillion-pound campaign to drive sales of its own-brand products.
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News
M&S drive highlights plastic bag success
Marks & Spencer is today launching an in-store ad campaign to highlight the success to date of its scheme to charge for plastic bags.
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AnalysisDo stars still sell?
With marketing budgets feeling the pinch, retailers may be thinking twice about signing celebrities to front their brand. Charlotte Hardie asks when they’re worth it and how they can be put to best use
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News
Harrods drafts in musical stars to drive sales
Harrods has signed stars from West End musicals and the BBC show Strictly Come Dancing in an effort to attract consumers during the credit crunch.