All Marketing & branding articles – Page 138
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AnalysisBrand of gold
Having a brand that engages consumers on an emotional level is crucial. Charlotte Dennis-Jones finds out which retailers are succeeding
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Analysis
2028: A Retail Odyssey
Personalised products, refrigerated packaging and automatic grocery deliveries. These are just some of the retail trends forecast for the next 20 years. Charlotte Dennis-Jones reports
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AnalysisPower to the people
Everyone’s a potential critic online. So how can you harness their views for the good of your brand? Joanna Perry investigates
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News
Asos to sharpen customer focus
Asos is to split its marketing and operational functions, in an effort to better target customers as it continues to grow exponentially, writes John Ryan .
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News
Sisley unveils spring 2008 ad campaign
Mens- and womenswear retailer Sisley has launched its spring ad campaign as it aims to strengthen its brand identity and ramp up international expansion.
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NewsLa Senza hits the mark with web campaign
An online ad trial by La Senza using social networking and sports web sites has been a resounding success.
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News
MFI to up marketing team in product push
Furniture giant MFI is to expand its commercial and marketing team by nearly a quarter as it seeks to continue its recovery this year.
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News
MFI goes on £10m marketing spree
MFI has launched its biggest Christmas marketing campaign to date, to promote its new branding in the run-up to the critical Boxing Day Sales.
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News
Woolworths gives stores Simpsons branding for DVD push
Woolworths is to transform its fascias to canary yellow next week to promote The Simpsons Movie , which is released on DVD on Monday.
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AnalysisChristmas ads: Let battle commence
Compelling Christmas ads can make or break a retailer’s festive season. Katie Kilgallen and Saatchi & Saatchi’s Bobby Hui settle in front of the TV to analyse this year’s efforts
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Opinion
Specialism and scale are crucial
Hopefully by the time you read this article there will have been a cut in interest rates.
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News
Asos to up marketing as it posts record sales
Asos will almost double its marketing spend next year to raise its profile, as the online fashion retailer’s interim results smashed market expectations.
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AnalysisThe age of the consumer
Charlotte Dennis-Jones and Katie Kilgallen look at the key characteristics of shoppers in four age groups and investigate how to earn brand loyalty
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Analysis
Social networking: Retailers’ community challenge
The popularity of social networking is soaring and retailers want a slice of the action. Katie Kilgallen assesses the benefits
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News
Ahold’s Euronext spat
Ahold expressed disagreement with a Euronext decision to give the Dutch retailer a serious written warning regarding violations of Euronext rules on press releases. The warning related to difficulties that emerged at Ahold early last year.
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News
Shoppers hunt for Nectar
Nectar users can now locate participating retailers’ stores on the scheme’s Web site.
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News
New Look to sell database
New Look has chosen direct marketing specialist Lloyd James Group to sell its database of about 500,000 store card-holders to third-party companies.
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News
Best Buy link threatened
Technology giant Microsoft wants to end its MSN Internet marketing alliance with US electronics retailer Best Buy. The group admitted that a termination of the partnership could affect operating results.