All Marketing & branding articles – Page 133
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NewsHarvey Nichols targets tourist spend with ad campaign
Top end department store Harvey Nichols has launched an advertising campaign targeting tourists visiting London to take advantage of the weak pound.
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Asda hires ad guru to drive marketing strategy forward
Asda has drafted in a senior director from advertising agency Fallon to strengthen its marketing team.
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Cash Generator TV debut to push profile
Cash Generator is to launch its first prime-time TV ad campaign this week to raise its profile among recession-hit consumers.
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Barclaycard plans to launch loyalty scheme
Barclaycard wants to launch a loyalty scheme in the next 12 months, which could attract the 90,000 retailers that use the company for card payment acceptance.
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HobbyCraft appoints head of marketing
Arts and craft retailer HobbyCraft has appointed Lisa Looker as head of marketing.
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Marks & Spencer Dress for Less campaign to push fashion value
Marks & Spencer is mounting a high-profile marketing campaign to reinforce its value credentials among frugal shoppers keeping a tight eye on spending during the recession.
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Asda revives 'pocket-tap' ads as sales climb
Asda is to reinstate its famous ‘pocket tap’ in TV ads to consolidate its appeal to value-conscious shoppers nostalgic for reassurance in the uncertain economic climate.
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Waitrose to build online social hub
Waitrose has this week launched social networking site Mywaitrose.com to drive interactivity with its customers.
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AnalysisConsumer behaviour: All in the mind
Research shows that women are more demanding when they shop and influence up to 80 per cent of purchases. Charlotte Hardie finds out how retailers can cash in by tapping into the female psyche.
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Carpetright invests in ads as rivals flounder
Carpetright is to plough more cash into its advertising this year as it seeks to take advantage of competitors suffering in the recession.
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Fresh & Easy takes on the crunch with bargain range
Tesco's US operation Fresh & Easy has launched a range of products priced at 98c in response to customers’ tightening budgets.
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The Co-op uses Bob Dylan soundtrack in new ad campaign
The Co-operative Group will use legendary singer Bob Dylan’s Blowin’ in the Wind as the soundtrack in an advertising campaign to be aired next month.
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Marks & Spencer targets cost-conscious shoppers with eco campaign
Marks & Spencer has launched a marketing drive to help cash-strapped shoppers save money by making 'green' lifestyle changes.
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B&Q pulls Olympics sponsorship
DIY retailer B&Q has terminated its sponsorship deal with the British Olympic Association because of the global economic downturn.
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Michael Parkinson to be voice of M&S ads
Sir Michael Parkinson is the latest celebrity to lend his voice to Marks & Spencer’s Christmas food ads.
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DFS reprimanded for 'misleading' ads
DFS has been rebuked by the Advertising Standards Authority (ASA) for misleading consumers about the size of its sofas.
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Neal's Yard Remedies appoints new marketing director
Health and beauty retailer Neal’s Yard Remedies has appointed Shirin Valipour as director of marketing as it steps up its expansion plans.
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Asda launches Christmas TV ads
Asda is using ordinary people in favour of celebrities in its 10 million Christmas TV campaign that debuts tonight.
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Waitrose celebrates homeward journeys in Christmas ad campaign
Waitrose is to focus on festive homeward journeys in its Christmas TV campaign which debuts on Tuesday.
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Ant and Dec star in Sainsbury's Christmas ad
Sainsbury’s has hired TV duo Ant and Dec to star in its Christmas ad campaign, which is set to launch on Wednesday evening.