All Marketing & branding articles – Page 130
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AnalysisUsing customer print and online magazines
Building a two-way relationship with shoppers is the holy grail for marketers in the downturn. Charlotte Hardie considers how retailers are using customer magazines in print and now online
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NewsCarpetright shifts ads away from price focus
Carpetright has overhauled its marketing to focus on “emotional engagement” rather than just price as the retailer achieved its first like-for-like sales growth since the fourth quarter of 2007/08.
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NewsMorrisons to pull 'misleading' price ad
Morrisons has been ordered to pull an advert after complaints that its price comparison with rival supermarket chains was “misleading” were upheld.
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NewsTesco considers dropping ‘biggest discounter’ tag
Tesco is weighing up whether to continue with its ad slogan “Britain’s Biggest Discounter” after being slammed by the Advertising Standards Authority (ASA).
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OpinionDigital screens - retail has seen it all before
Asda’s newly opened future store in Keighley, Bradford, is trialling a digital signage system from Amscreen that has been designed to influence purchase decisions at the point of sale.In Amscreen’s promotion of the deal, which includes a video of the system it’s posted on its website, it describes the system ...
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NewsAsda trials signage system from Amscreen
Asda is trialling a digital signage system from Sir Alan Sugar’s Amscreen in its new Keighley store.
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NewsTesco under fire over 'misleading' adverts
Tesco has been accused of making misleading claims in its adverts that stated 1.2m of its baskets were cheaper than at Asda.
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Analysis
Highly targeted, low-cost marketing tools can pay off
Highly targeted, low-cost marketing tools can be a boon for retailers whose ad spend is under severe pressure in the downturn. Ben Cooper explores how these alternatives can replace costly traditional campaigns
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NewsPerfume Shop pricing helps fend off recession
AS Watson-owned The Perfume Shop has said it is “well positioned” in the recession as it seeks to raise awareness of its value-priced offer.
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NewsSainsbury’s taps Facebook as part of new advertising drive
Sainsbury’s this week launched the latest phase of its “Feed your family for a fiver” campaign and is using social networking site Facebook to drive customer interaction.
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NewsJysk prepares for UK expansion after improving business model
Danish furniture retailer Jysk is poised to roll out more UK stores after resolving teething problems at its operations here and bolsters its management with a head of buying from Next.
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OpinionBecome part of the story
Retailers should make the most of the media circus to raise their profiles, says Jacqueline Gold
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NewsSpar ads to revitalise own-label
Symbol group Spar UK has launched a £5m ad campaign to support the relaunch of its own-label range.
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NewsWickes and B&Q go head to head in summer TV campaigns
DIY rivals Wickes and B&Q are battling for customer spend with the launch of ad campaigns.
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NewsNext celebrates 21 years of Next Directory with model search
Next is celebrating 21 years of its Next Directory with a nationwide search for a new fashion model.
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OpinionThe supermarket cyberspace war
Sainsbury’s, Asda and Tesco are all ramping up their grocery websites in an attempt to make them more interactive for customers. Sainsbury’s seems to have the edge, but what will its rivals do to catch up?
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OpinionNew ways of touching shoppers
Retailers can push the boundaries of customer experience by engaging the senses, says Neil Gillis
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NewsSainsbury’s ups site interactivity
Sainsbury’s has this week launched a new section on its website as it seeks to ramp up customer interaction with the brand.
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NewsSainsbury’s to launch Jamie Oliver TV ad tonight
Sainsbury’s is to launch a new Jamie Oliver TV ad on Wednesday evening as part of its “Feed your family for a fiver” campaign.
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OpinionHabitat and the Twitter backlash
Habitat has provided a perfect case study in how not to use social media with its clumsy attempts to insert popular internet keywords into its promotional Twitter posts.