All Marketing & branding articles – Page 128
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NewsN Brown to chase custom as bad debt fears recede
Home shopping group N Brown is to up customer recruitment advertising as its worries over bad debt have eased.
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NewsUSC gears up for loyalty launch after EPoS update
USC plans to launch a loyalty card following the roll-out of a replacement EPoS system to all stores.
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NewsTV ads mark HobbyCraft brand shift
Arts and crafts retailer HobbyCraft is staging its first TV ad campaign in three years following a brand “reappraisal” that has also led the retailer to launch its first customer magazine.
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NewsHomebase launches ‘biggest ever’ home and garden consumer survey
DIY retailer Homebase has launched what it calls Britain’s “Biggest Home and Garden survey” as it seeks to determine the public’s tastes when it comes to the home.
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NewsGadgetshop launches offline ad assault
Etailer Gadgetshop.com has launched its debut offline advertising campaign to bolster sales in the run-up to Christmas.
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NewsSainsbury’s launches financial services campaign
Sainsbury’s has unveiled a campaign to drive shoppers to its financial services products.
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NewsWaitrose pulls advertising from Fox News slot
Waitrose has pulled its advertising from the Fox News slot shown on Sky in the UK after customers complained about presenter Glenn Beck’s remarks about US president Barack Obama.
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OpinionPurge the peripherals
Taking an axe to non-core marketing activity will clarify your key message, says Simon Burke
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News
ScS ramps up advertising to woo shoppers
Sofa retailer ScS has increased its marketing with an ad campaign offering sofas for £10 a month, and upped its ad spend by 25% year on year.
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OpinionSocial media is ideal for online ads
Despite the growing evidence that customers spend more of their time these days online, retailers valiantly cling to traditional and long understood media like TVand press — Just 20% of retail media spend goes online.
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NewsAd campaign to lift Woolworths profile
Home shopping giant Shop Direct Group is to launch an ad campaign to promote the Woolworths online brand in the run-up to Christmas, one year after the famous high street chain collapsed.
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AnalysisStaying on the right side of the regulator
How can retailers create compelling and arresting ads and campaigns without falling foul of the stringent regulations, asks Sara McCorquodale
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NewsHabitat launches Europe marketing capaign with Helena Christensen
Furniture and homewares retailer Habitat is launching a marketing campaign across Europe featuring supermodel Helena Christensen.
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NewsHarrods attacks Dixons’ ‘low-down’ ad campaign
Upmarket department store Harrods has hit back at a cheeky advertising campaign being run by DSGi-owned etailer Dixons.co.uk and raised the prospect of legal action.
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NewsDixons.co.uk ad campaign pokes fun at John Lewis and Selfridges
DSGi-owned electricals etailer Dixons.co.uk has launched a cheeky advertising campaign targeting rivals such as John Lewis and Selfridges.
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NewsSpar launches campaign to bolster profile
Symbol group Spar has launched an ad campaign to increase brand awareness and up own-brand sales.
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NewsNew stars poised to join Marks & Spencer Christmas campaign
Marks & Spencer is reported to have signed television stars Joanna Lumley, John Sergeant and Stephen Fry to star in its key Christmas advertising campaign.
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NewsPets at Home launches first TV ad campaign to raise its profile
Pets at Home is to embark on its first national TV ad campaign as it seeks to raise awareness of the brand.
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News
BT to open dedicated broadband demo stores
BT is preparing to open high street stores for potential new customers to be given demonstrations of its Total Broadband service.
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NewsNew Look to launch online TV show
Fast fashion retailer New Look is to launch a weekly online interactive TV show to be distributed by YouTube.