All Marketing & branding articles – Page 131
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NewsHabitat says misuse of Twitter keywords was a mistake
Habitat has been accused of trying to hijack interest in the Iranian election to drive users of the blogging site Twitter to posts about its special offer and Sale.
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NewsLittlewoods Direct to undergo Very rebrand
Shop Direct Group is to rebrand Littlewoods Direct as it seeks to develop its appeal to a younger online customer base.
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NewsOcado changes advertising tack after ASA ruling
Ocado has adapted its Tesco Price Match strategy after a ruling by the Advertising Standards Authority that ads highlighting the online retailer’s campaign were misleading and its claims could not be substantiated in a number of instances.
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NewsMarks & Spencer launches ad campaign to bolster ethical image
Marks & Spencer has launched a marketing campaign tunder the banner “Doing the right thing” and designed to emphasise its corporate social responsibility credentials.
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Analysis
Media is cheaper but ad spend remains essential
One benefit of the recession is that media is cheaper than ever. But, as Charlotte Hardie warns, retailers still need their ad spend to be effective
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NewsAsda supremo to spearhead Wal-Mart academy for ‘generation of marketers’
Wal-Mart has set up an international academy of marketing excellence based at Asda and headed by Asda director and Wal-Mart chief international marketing officer Rick Bendel.
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News
Barclaycard sets up 200-strong loyalty team
Barclaycard has assembled a team of 200 people to work on the launch of the loyalty programme it is planning to set up in conjunction with retailers.
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NewsWal-Mart designates Asda international centre of marketing excellence
Wal-Mart has designated Asda its international centre of marketing excellence. The UK retailer will act as a global marketing academy for Wal-Mart under the leadership of Rick Bendel.
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NewsProduct of the Year logo recognised by half of UK consumers
The Product of the Year logo has experienced a “dramatic” rise in awareness levels among UK consumers.
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NewsVision Express refines targeted marketing with SPSS analytics tool
Vision Express is set to improve the effectiveness of its marketing communications with the introduction of a marketing analytics tool from SPSS.
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NewsSainsbury’s on TV
Sainsbury’s chief executive Justin King has let four shopfloor staff loose in the grocer’s boardroom for a new Channel 4 TV programme called I’m Running Sainsbury’s, which starts next Tuesday at 9pm.
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OpinionDeliver the Essentials
Cutting prices needn’t compromise quality, as Waitrose’s new range shows, says Mark Price
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NewsAsda’s George to offer downloads with clothing
Asda clothing brand George has struck a deal with Universal Music giving shoppers free music downloads when they buy certain clothes.
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NewsPC World to build brand with ‘biggest ever’ marketing drive
PC World has launched a brand-building ad campaign jettisoning its traditional focus on price and deals in favour of a message on meeting customer needs as technology transforms lifestyles.
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NewsSpecsavers re-creates its TV ad across billboards
The opticals retailer has taken its “free varifocals” TV ad message and used it across the UK on outdoor billboards.
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NewsShoppers swarm to Marks & Spencer Penny Bazaars
VIDEO: Bargain-hungry shoppers turned out in force today as Marks & Spencer opened Original Penny Bazaars in 300 stores as part of its 125th anniversary celebrations.
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NewsHMV working with Clarity Commerce for real-time loyalty system
HMV plans to extend its purehmv loyalty card to its live venues and cinemas once it is satisfied with its membership base.
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NewsM&S reveals new marketing tagline: ‘Quality worth every penny’
Marks & Spencer has unveiled a new marketing tagline – “Quality worth every penny” – to emphasise its value credentials and reputation for quality.
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News
Mindbubble.co.uk maximises social media potential
Mindbubble.co.uk has been created to get women aged between 25 and 50 years old to participate in brand and product research, providing a textbook example of a way that social media techniques can be used by big business.
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AnalysisBe sure your marketing attracts the tourists
Overseas shoppers are making the most of the weak pound, so how can retailers exploit this international influx? Charlotte Hardie reports