All Marketing & branding articles – Page 135
-
OpinionEU investigates tracking of UK internet users
The EU has begun legal proceedings against the British Government, arguing that it has failed to properly implement European laws designed to protect internet users. What does this mean for e-commerce and online marketing?
-
OpinionTwittering on about retail
Twitter has once again hit the headlines this week with the news that even the Government is getting in on the act of updating internet audiences with messages of 140 characters or less.But it is retailers that are leading the way in proactively engaging consumers in conversation using sites such ...
-
News
B&Q to personalise marketing
B&Q is to introduce more personalised marketing to customers in the second half of this year to better target specific segments such as older shoppers and trade customers.The DIY retailer has been analysing customer data using things like its Trade Discount Card, to work out how different customer segments behave, ...
-
NewsAsda rolls back prices for Easter
Asda is to roll back prices this week as it gears up for a supermarket price war over the key Easter trading period.The grocer has slashed prices as part of its commitment to cut 12,500 prices by Easter. Product include fresh fish, meat, frozen desserts, soft drinks, alcohol, DVDs, George ...
-
News
John Lewis makes marketing director redundant
John Lewis has streamlined its management team in a bid to accelerate decision-making decisions at the department store chain.
-
News
Asos gears up for launch of community site
Fashion e-tailer Asos is to invite a selection of customers to test its online community site Asos Life in the next two weeks as it gears up for the full launch later this month.
-
News
John Lewis reveals new face of menswear campaign
John Lewis has signed model Matthew Avedon as the face of John Lewis’ spring/summer menswear fashion campaign.
-
News
Homebase joins Nectar with plans to up marketing
Homebase is ramping up its direct marketing as it becomes the first DIY chain to join loyalty programme Nectar.
-
News
Tesco finds small consumer changes adding up
Customers are becoming much more disciplined in the way they shop, and it’s a trend that’s here to stay, Tesco UK marketing director Carolyn Bradley asserted today at the Retail Week Conference.
-
NewsHarvey Nichols targets tourist spend with ad campaign
Top end department store Harvey Nichols has launched an advertising campaign targeting tourists visiting London to take advantage of the weak pound.
-
News
Asda hires ad guru to drive marketing strategy forward
Asda has drafted in a senior director from advertising agency Fallon to strengthen its marketing team.
-
News
Cash Generator TV debut to push profile
Cash Generator is to launch its first prime-time TV ad campaign this week to raise its profile among recession-hit consumers.
-
News
Barclaycard plans to launch loyalty scheme
Barclaycard wants to launch a loyalty scheme in the next 12 months, which could attract the 90,000 retailers that use the company for card payment acceptance.
-
News
HobbyCraft appoints head of marketing
Arts and craft retailer HobbyCraft has appointed Lisa Looker as head of marketing.
-
News
Marks & Spencer Dress for Less campaign to push fashion value
Marks & Spencer is mounting a high-profile marketing campaign to reinforce its value credentials among frugal shoppers keeping a tight eye on spending during the recession.
-
News
Asda revives 'pocket-tap' ads as sales climb
Asda is to reinstate its famous ‘pocket tap’ in TV ads to consolidate its appeal to value-conscious shoppers nostalgic for reassurance in the uncertain economic climate.
-
News
Waitrose to build online social hub
Waitrose has this week launched social networking site Mywaitrose.com to drive interactivity with its customers.
-
AnalysisConsumer behaviour: All in the mind
Research shows that women are more demanding when they shop and influence up to 80 per cent of purchases. Charlotte Hardie finds out how retailers can cash in by tapping into the female psyche.
-
News
Carpetright invests in ads as rivals flounder
Carpetright is to plough more cash into its advertising this year as it seeks to take advantage of competitors suffering in the recession.
-
News
Fresh & Easy takes on the crunch with bargain range
Tesco's US operation Fresh & Easy has launched a range of products priced at 98c in response to customers’ tightening budgets.