All Marketing & branding articles – Page 135
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Analysis
Seller beware
It is being billed by some as the biggest shake-up of marketing laws for 40 years and can carry the penalty of imprisonment. Katie Kilgallen asks if retailers are ready for the new consumer protection regulations
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News
Waitrose to sponsor Reading FC
Waitrose has signed up to sponsor Reading Football Club, marking the first time a food retailer in Britain has sponsored a major football club.
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Opinion
Advertising blast
When anyone – retailer or non-retailer – gets into a conversation about food shopping, they always point out that they have seen an increase in their bills.
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News
John Lewis to reveal ad push as sales drop
John Lewis will launch an ad campaign next week setting itself apart from its high street rivals.
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News
Superdrug signs pop icon for skin campaign
Health and beauty retailer Superdrug has scored a coup by signing pop star Leona Lewis to front its skin safety campaign Shunburn.
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News
Morrisons targets customers with in-store green campaign
Morrisons has launched a store campaign to communicate its green credentials to shoppers.
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Opinion
Coin a phrase and you’re a star
Every retailer should aim to get itself into the dictionary if it wants to be a household name
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News
Waitrose drops 'Quality Food' strapline
Waitrose is to kick off its latest advertising this week with a campaign that brings an end to its seven-year-old slogan: “Quality Food, Honestly Priced”.
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News
Asos to launch menswear catalogue
Online fashion retailer ASOS.com is to launch a menswear catalogue this week.
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NewsSainsbury’s price cuts are ‘sign of the times’
Sainsbury’s has begun a huge promotional push in an effort to lure cash-strapped shoppers into its stores and to its web site.
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News
Making your mark is no picnic
Today’s retail brands will influence how future generations decide what to buy and what to think
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AnalysisBrand of gold
Having a brand that engages consumers on an emotional level is crucial. Charlotte Dennis-Jones finds out which retailers are succeeding
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Analysis
2028: A Retail Odyssey
Personalised products, refrigerated packaging and automatic grocery deliveries. These are just some of the retail trends forecast for the next 20 years. Charlotte Dennis-Jones reports
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AnalysisPower to the people
Everyone’s a potential critic online. So how can you harness their views for the good of your brand? Joanna Perry investigates
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News
Asos to sharpen customer focus
Asos is to split its marketing and operational functions, in an effort to better target customers as it continues to grow exponentially, writes John Ryan .
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News
Sisley unveils spring 2008 ad campaign
Mens- and womenswear retailer Sisley has launched its spring ad campaign as it aims to strengthen its brand identity and ramp up international expansion.
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NewsLa Senza hits the mark with web campaign
An online ad trial by La Senza using social networking and sports web sites has been a resounding success.
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News
MFI to up marketing team in product push
Furniture giant MFI is to expand its commercial and marketing team by nearly a quarter as it seeks to continue its recovery this year.
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News
MFI goes on £10m marketing spree
MFI has launched its biggest Christmas marketing campaign to date, to promote its new branding in the run-up to the critical Boxing Day Sales.