All Marketing & branding articles – Page 125
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NewsWaterstone’s unveils new branding
Waterstone’s has unveiled its new branding on its website today ahead of a “major” launch in stores this Thursday.
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NewsWalmart is world’s most valuable retail brand
Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
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NewsAsda heralds ‘the official end of the grocery price war’ with price guarantee
Asda is putting its money where its mouth is with a guarantee that it offers shoppers lowest prices on groceries or will give them their money back, a step which it said “heralds the official end of the grocery price war”.
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News
Retailers urged to shape Scottish cigarette display regulations
Retailers have the opportunity to shape Scotland’s cigarette display ban regulations following the publication of draft rules.
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NewsSainsbury's pushes sourcing ethics in new Jamie Oliver ad
Sainsbury’s latest advert with celebrity chef Jamie Oliver will air this evening during the break for reality TV show Britain’s Got Talent.
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NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
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NewsTesco launches first social networking site
Tesco has launched a social networking site aimed at people taking part in or supporting Cancer Research UK’s Race for Life.
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NewsIdeal Shopping Direct plots anniversary offers to spur sales spike
Ideal Shopping Direct is celebrating its 10th anniversary this week with a weekend of giveaways and promotions in what it expects to be its biggest weekend of sales this year.
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AnalysisWhat’s the benefit of retailers’ TV exposure?
Can participation in a TV show be beneficial to a retailer’s image or is it a gamble that can do long-term damage?
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OpinionA pop-up own-goal
Pop-up stores are a great way to inject some fresh, new, creative blood into the retail mix of a flagging shopping centre. But if shoppers know that another one’s coming soon, pop-ups’ guerrilla-like nature is undermined.
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NewsEBay to build fashion presence with adverts
EBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.
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OpinionAim high for long-term loyalty
Loyalty is more about products and service, and less about promotions, says Jacqueline Gold
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NewsWaterstone’s hosts London ‘Tweet-up’
Waterstone’s last week conducted its first ‘Tweet-up’ - a real-life meeting organised via social networking site Twitter - and revealed plans to hold more around the country.
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NewsTesco to be official supermarket of England World Cup team
Tesco has been confirmed as the official supermarket of England’s World Cup team.
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NewsSports Direct launches TV ads to cement sector leadership
Sportswear retailer makes TV ad debut to bolster its position and drive global profit ambitions.
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OpinionBolland can refine M&S execution
There is scope for executional improvement throughout M&S so that the promise of the ads is fully reflected in what the customer finds in-store. Perhaps that will be Bolland’s biggest impact.
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Analysis
Retailers prepare to tap World Cup fever
Retailers were said to have coined in £1.25bn from the 2006 World Cup but will recession-hit shoppers have football fever this time?
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News
20 faces of Benetton
The winners of the global online casting competition held by Italian fashion giant Benetton have been announced.
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OpinionRetail’s best are coming from FMCG marketing
Many retail executives with initial FMCG careers can establish their credentials as brand marketers turned super-marketers.
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NewsDobbies picks new system for in-store signage
Tesco-owned garden centre chain Dobbies has overhauled its promotional signage system to drive efficiencies in-store.