All Marketing & branding articles – Page 120
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OpinionRetail surgery: As a supermarket, how far should we extend our celebrity tie-up when it comes to point-of-sale marketing?
As a supermarket, how far should we extend our celebrity tie-up when it comes to point-of-sale marketing?
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OpinionRetail surgery: Brands are starting to engage much more directly with customers. What can we learn from them?
Brands are starting to engage much more directly with customers. What can we learn from them?
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AnalysisIn-store branded areas: In the zone
Branded areas have many benefits, introducing real theatre and increasing sales, but how can retailers make the most of them, asks Joanne Ellul
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NewsSainsbury's launches Facebook campaign
Sainsbury’s has today launched a summer online campaign via Facebook in what is being dubbed ‘Junior Masterchef meets Ready Steady Cook’.
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AnalysisVirtual research
Next has used social media not just as a marketing tool, but also as a way to provide feedback on whether it is using channels such as Facebook as effectively as possible, finds Joanna Perry
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AnalysisSinging marketing’s praises
The four articles in this supplement show just some of the ways retailers have varied their use of marketing channels and tools to make their investment work harder.
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AnalysisPutting media at the heart of selling fashion
Displaying product isn’t enough for today’s fashion retailers, with compelling editorial content both online and in print becoming a vital element of their marketing. Lisa Berwin reports
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AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
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AnalysisKnow your customer
Retailers have to ensure their knowledge on customers and store locations enables them to achieve the best possible return on investment, says CACI’s Jonathan Burston
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AnalysisPoS marketing: The yellow card?
In the world of point of purchase, cardboard signage has always been the preferred method of communication, but is digital media changing this and expanding the possibilities? John Ryan reports
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NewsSuperdrug plans Christmas ad campaign to win back shoppers
Health and beauty retailer Superdrug is to launch its first TV advertising campaign for 10 years in October, in a bid get customers to rediscover the brand.
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AnalysisMarketing budgets: Something to shout about
Despite the uncertain outlook some argue that it is more important than ever to advertise your business, writes Liz Morrell
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NewsNet-a-Porter releases iPad magazine app
Net-a-Porter have announced the release of an app for its magazine for the iPad.
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NewsMandMDirect.com mobile promotions drive sales
Online fashion and sports retailer MandMDirect.com has seen a 6% sales conversion rate from mobile promotional campaigns over the last four months.
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AnalysisKingfisher trades its brightest ideas
The international retail group tried something different at its June conference to promote the exchange of ideas.
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NewsTesco rapped for 'misleading' bread ad
A Tesco ad has been pulled because it misled consumers that its bread was “baked from scratch” in stores.
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NewsReiss in pieces
Reiss has launched a teaser viral campaign ahead of a full campaign in September.
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NewsCarpetright trials cleaner new logo for its high street format
Carpetright is testing a new fascia on three shops as it mulls an overhaul of the logo for its entire chain.
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GallerySummer Sales: Clearing the decks
The summer Sales are in full swing ahead of the arrival of early autumn stock. John Ryan toured the West End to assess the offers
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AnalysisPrice comparison claims
What powers does advertising watchdog the ASA have and what are the penalties for retailers that breach the UK Advertising Codes?