All Marketing & branding articles – Page 116
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NewsJamie Oliver returns in Sainsbury's Comic Relief ad
Celebrity chef Jamie Oliver will star in a new TV campaign for Sainsbury’s encouraging staff and shoppers to get into the Comic Relief spirit.
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AnalysisAah! Bicester
Bicester Village has sales figures to die for, Prada and Gucci as tenants, and attracts some of the highest spending customers in Europe. Rebecca Thomson pays a visit to unearth its secret
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NewsTesco drives Clubcard loyalty online
Tesco is rolling out its online Clubcard services as it seeks to ramp up its digital operation.
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AnalysisKnowing the unknown
Preparing for the unexpected is critical to supply chain success. Alison Clements looks at how retailers can react more quickly to changes in demand
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NewsAldi launches ‘Like brands only cheaper’ TV ads
Hard discounter Aldi has kicked off an advertising campaign this week to highlight what it claims is the big brand quality of its products.
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NewsCrew Clothing targets 50% online sales rise
Fashion retailer Crew Clothing is gunning to increase its online sales by 50% this year as it strengthens its multichannel operation.
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NewsAsda hits back in row over price guarantee
Asda marketing chief Rick Bendel is confident the advertising regulator will dismiss rivals’ complaints about its 10% cheaper guarantee.
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Analysis
Not just a pretty face
Successful collaborations between retailers and celebrities now require the famous faces to do much more than just smile for the camera.
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NewsAvon launches social networking site
Door-to-door beauty specialist retailer Avon has launched a social networking site to connect its sales people with new and existing customers.
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NewsJohn Lewis denies change to price matching policy
John Lewis has denied claims that it has altered the terms and conditions of its Never Knowingly Undersold price matching policy after rewording its pledge.
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NewsTesco puts pressure on Asda’s Price Guarantee
The grocery war between the big four has been further stoked this week as Tesco lodged another complaint about Asda’s Price Guarantee.
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AnalysisLoyal to the last
Loyalty cards are back in fashion but gaining competitive edge from the rich source of customer data they generate is easier said than done.
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NewsB&Q signs up Kirstie Allsopp and George Clarke as part of home improvement campaign
DIY giant B&Q has signed up TV property experts Kirstie Allsopp and George Clarke as part of its campaign to make home improvement easier.
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NewsSainsbury's ramps up promotions
Sainsbury’s is offering romantics half price Champagne for Valentine’s Day alongside its other raft of promotions.
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Opinion
Abel & Cole
A social media strategy is important for any retailer, but for small pure-play etailer Abel & Cole getting it right is imperative.
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AnalysisMultichannel comes of age
Data analytics, mobile commerce and precision marketing were all hot topics at this year’s NRF. Rebecca Thomson reports
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NewsBoots to upgrade its Treat Street website
Boots UK is to update its technology and ramp up marketing plans for its Treat Street online operation, which allows its customers to collect Advantage Card points when shopping at other retailers.
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OpinionRetail surgery: What does Facebook’s updated Places platform mean for retailers?
What does Facebook’s updated Places platform mean for retailers and what will happen to traditional loyalty schemes in the future?
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NewsThe Co-op appoints Gill Barr as marketing director
The Co-operative Group has appointed Gill Barr as its group marketing director.
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NewsMarks & Spencer joins location-based marketing scheme
Marks & Spencer has joined telecoms firm O2’s ‘You are here’ location-based marketing service, enabling the retailer to target consumers with special offers.