All Marketing & branding articles – Page 111
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AnalysisKatie Bickerstaffe
Katie Bickerstaffe, Group marketing, people and property director, Dixons Retail.
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NewsTopps Tiles aims to outperform with brand focus
Topps Tiles will focus on brand building through more marketing as it seeks to outperform the market in its second half.
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OpinionRetail surgery: Is near field communications’ marketing potential being overlooked?
Is near field communications’ marketing potential being overlooked by retailers and brands?
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NewsMarks & Spencer raids Arcadia for brand director
Marks & Spencer has raided arch-rival Sir Philip Green’s Arcadia to complete the make-up of its restructured senior marketing team.
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NewsHobbyCraft unveils new branding and store concept
Arts and crafts retailer HobbyCraft has unveiled a new store concept and rebranding to appeal to a younger audience.
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AnalysisThe rise of personalised offers
Faster, cheaper technology means personalised offers traditionally produced by the big grocers are now in reach of every retailer. Alison Clements finds out how retailers are doing it.
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NewsSally Scott set to leave marketing role at Selfridges
Selfridges marketing director Sally Scott is to leave the department store business.
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AnalysisWhat role will data play in a multichannel world?
As multichannel shopping continues to evolve, sources of customer data are multiplying. Rebecca Thomson looks at how to cope with the developments and what they could mean for retailers
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NewsHalfords Autocentres potential impresses
Halfords’ Autocentres business is expected to offer “attractive medium-term earnings benefit” to the car parts and bikes retailer, said analysts that attended an investor trip last week.
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AnalysisHappily ever after for Waterstone’s?
Rising ebook sales and the competition from grocers have made life tough for Waterstone’s. Nicola Harrison finds out how the bookseller can be turned around under new ownership.
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News
Co-op relaunches Truly Irresistible in sales push
Co-operative Group has revamped its own-brand premium range this week to drive sales.
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NewsDixons to drive profit through its Knowhow service division
Electricals group Dixons could add “tens of millions” to profits with a push into services through its Knowhow division, group chief executive John Browett believes.
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NewsNew Look chief marketing officer departs
Nick Cross, the chief marketing officer of New Look, is the latest executive to depart the business after less than six months in the role.
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NewsNew Look showcases real women in ad campaign
Fast fashion chain New Look has today launched a summer advertising campaign starring ‘real women’.
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OpinionTried and trusted
By harnessing social media retailers can give customers what they want, says Rick Bendel.
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NewsSuperdrug launches loyalty card scheme
Superdrug is to go head-to-head with rival Boots with the launch of its own loyalty card next week.
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AnalysisWhy fast fashion can be eco-fashion
H&M is resolved to prove that low-priced fashion can still be green. Gemma Goldfingle interviews UK managing director Magnus Olsson to find out why the retailer is on a mission to improve its eco-image.
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NewsTesco to rein in category growth with home focus
Tesco group chief executive Phil Clarke has signalled that the retailer’s non-food, non-fashion offer will focus on product for the home and garden rather than further experimentation with items such as gold and cars.
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Opinion
Bricks and brands
My last article focused on the transience of retail brands versus the resilience of those in consumer goods (adieu Ratners; re-bonjour Perrier).