All Marketing & branding articles – Page 115
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OpinionRetail surgery: Will the Office of Fair Trading’s crackdown on misleading pricing have much of an impact on the promotions run by retailers?
Will the Office of Fair Trading’s crackdown on misleading pricing have much of an impact on the promotions run by retailers?
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NewsHarvey Nichols releases viral Christmas video
Harvey Nichols has this week sent out a viral Christmas video sending up fashionistas who use their dogs as the ultimate fashion accessory.
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NewsNisa-Today launches first TV ad campaign
Symbol group Nisa-Today is to embark on its first TV advertising campaign as it guns to build its brand profile with consumers and sign up new retailer members.
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NewsHalfords hires Gerry Murphy as group brand marketing director
Car parts and bikes retailer Halfords has appointed former Superdrug marketing director Gerry Murphy as its group brand marketing director.
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NewsMorrisons demands World Cup sponsorship cash back from FIFA
Grocer Morrisons is considering suing Fifa over England’s failed World Cup bid.
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NewsB&Q to go on Sale this Friday
DIY market leader B&Q will launch its ‘January’ Sale this Friday – its earliest and, it promised, biggest such seasonal promotion ever.
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NewsRetailers ramp up promotions as weather hammers trade
Eye-catching promotions used earlier than planned as sales badly affected by snowy conditions
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AnalysisJingle all the way
Festive ad season is here again, but with budgets tighter than ever has this year’s campaign money been well spent? Charlotte Hardie finds out
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OpinionRetail surgery: Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
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NewsArgos ad banned for misleading delivery claims
An Argos advert promoting its home delivery service has been banned by the Advertising Standards Authority for being misleading to potential customers.
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NewsTesco's Brasher dismisses Clubcard concerns
Tesco’s incoming UK chief executive Richard Brasher has dismissed suggestions that its ramped-up loyalty programme is inflating UK sales.
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OpinionA white-knuckle ride into Christmas
It’s ironic that while Christmas decorations come into stores earlier every year, customers are leaving their spending even later.
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NewsClinton Cards ramps up offers for festive period
Greetings card giant Clinton Cards has ramped up its number of festive promotions this year as competition for Christmas spend heats up.
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OpinionRetail surgery: Is there enough time to implement an online consumer finance strategy to maximise sales before the VAT increase in January?
Is there enough time to implement an online consumer finance strategy to maximise sales before the VAT increase in January?
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NewsB&Q gives customers January Sale "sneak preview" this weekend
B&Q is going on Sale this weekend as it gives customers a “sneak preview” of its January Sale.
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NewsWith Royle Approval
Actor Ricky Tomlinson is starring in the Christmas TV campaign from home, garden and leisure retailer The Range. The ad, which started this week, also features a cameo role from colourful owner and founder Chris Dawson, who plays a store manager.
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NewsAsda first to market with Kate and Wills merchandise
Grocery and general merchandise giant Asda will become one of the first retailers – and maybe the first – to sell royal wedding merchandise when a £5 mug goes on sale tomorrow.
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NewsAmazon imports Black Friday promotion to UK
Online giant Amazon is to import the Black Friday promotion from the US to the UK this year.
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NewsCarphone Warehouse promotes smartphones through Christmas ad campaign
Carphone Warehouse is focusing on promoting smartphones in the launch of its Christmas ad campaign.
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AnalysisChristmas vouchers
The festive grab for shopper spend is hotting up, but how are the big grocers trying to outgun each other and are their efforts worth it?