All Marketing & branding articles – Page 110
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OpinionThe new era of retail marketing
A retail marketing team’s job today is nothing like that of even five years ago.
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AnalysisCrowd sourcing for retailers
Crowd sourcing can form the basis of brilliant marketing. Rebecca Thomson finds out how retailers can use their customer base to inform their campaigns
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AnalysisAffiliate marketing: Online retailers’ best friend
Affiliate marketing is invaluable for retailers, but many forget its value in promoting full-price product. Alison Clements looks at how to get more from your affiliate marketing budget
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AnalysisHow to mix digital marketing campaigns with traditional media
As the digital world continues to grow apace, it leaves retailers in a quandary. How should traditional media marry with digital marketing campaigns? Sarah Butler reports
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AnalysisLocation-based marketing
Appealing to local shoppers using location-based marketing is becoming more effective as mobile technology is connecting retailers right to the customer
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AnalysisSainsbury’s and Jamie Oliver
The grocer and the celebrity chef are to part company, but how will Sainsbury’s maintain its successful advertising?
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OpinionMagic moments
With a variety of retailers signing up for O2’s Priority Moments location marketing scheme, can mobile wave its wand over the high street?
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News'M&S girls' ditched from TV ads
Marks & Spencer has ditched its glamorous TV ad campaign featuring female celebrities including Myleene Klass, Twiggy and Dannii Minogue, it is understood.
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NewsBoots and Dixons pull News of the World advertising
Health and beauty and electricals market leaders Boots and Dixons have both decided to pull their advertising in the News of the World.
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NewsSainsbury's ditches News of the World advertising
Sainsbury’s has become the first big grocer to suspend advertising in the News of the World as the phone-hacking scandal engulfing the tabloid worsened.
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NewsWickes joins Co-op and Aldi in suspending News of the World ads
DIY retailer Wickes has become the latest retailer to suspend advertising in the News of the World, following the same decision by the Co-operative Group and Aldi.
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NewsRetailers react to campaigners' calls to reconsider News of the World advertising
Retailers are closely monitoring developments in the News of the World phone-hacking scandal as campaigners put pressure on big companies to reconsider their advertising with the Sunday tabloid.
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NewsLocal loyalty schemes boost independent retailers, study shows
Local loyalty schemes can help boost high street trading in independent stores, a study has shown.
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AnalysisArgos launches £4m ad campaign to promote same-day collection
Multichannel retailer Argos is to launch a £4m advertising campaign, including TV, radio and online, to promote its same-day collection service for online orders.
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OpinionThe importance of promotions
At the supermarket recently a staff member on the public address system announced the latest offers available.
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AnalysisThe not-so-usual suspects
Customers are increasingly defying stereotypes, so fitting them into traditional marketing segments is getting harder. Rebecca Thomson finds out how to deal with the changes
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OpinionTime to mobilise
Retailers need to capitalise on how mobile devices are changing habits, says Simon Burke
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AnalysisThe new advertising landscape
Cannes Lions has crowned Ikea advertiser of the year - the first retailer to win the accolade. But what makes a great advertiser? Rebecca Thomson discovers a new dawn for retail advertising
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GalleryThe fairytale continues
Twice as large as its previous store, Disney Store’s new branch on Oxford Street boasts a host of innovative features. John Ryan reports.
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NewsHobbyCraft ups sales with sharper pricing
HobbyCraft’s new chief executive Catriona Marshall has turned around a sales decline at the arts and crafts retailer by realigning its pricing stance.