All Marketing & branding articles – Page 107
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OpinionPrimark is proving its value as others struggle
George MacDonald has written for Retail Week for more than 10 years, covering various sectors. He is a frequent TV and radio commentator on retail trends and issues.
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AnalysisNRF: Why technology matters to retail
2012 will be a key year for retailers, with spending constrained and structural changes hitting hard. Retailers at this year’s NRF conference showed they’re tackling the hurdles head on, finds Rebecca Thomson.
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NewsVideo: Vision Express launches new ad
Man’s best friend will do anything to care for his owner, even saving him from an ugly pair of glasses, according to Vision Express’s new tv ad.
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AnalysisPromotional coupons: What do retailers need to know?
The economic downturn and Tesco’s underwhelming Christmas results in particular have highlighted customers’ desire for vouchers.
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NewsSainsbury's appoints marketing director
Sainsbury’s has appointed a new marketing director as it looks to reshape its marketing team.
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NewsTesco continues coupon drive
Tesco has launched a voucher offer on its clothing lines as the grocer continues its post-profit warning fightback.
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Analysis‘We are not going to be an also-ran’ says Tesco chief
After Tesco’s worst Christmas for two decades, chief executive Philip Clarke reveals how he plans to get the grocer back on track. Alex Lawson reports.
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AnalysisAnn Summers
One of the criticisms often levelled at retail advertising is that retailers can falter in their ambition to do something different.
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AnalysisHow to win spend and inspire people
Customers might think they don’t want to spend, but they may just need some gentle persuasion. Rebecca Thomson finds out how to get people shopping when they think they don’t want to.
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OpinionRetail skills are engine of success
Retailers’ customer-focus and skillset make them perfectly placed to diversify, says David Wild.
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OpinionThere are still ways to reduce costs
Retailers face yet another tough year after the annus horribilis of 2011.
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AnalysisThe secrets of a successful store
In this exclusive extract from former Ikea chief executive Anders Dahlvig’s book, he assesses what makes a great shop.
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AnalysisCo-op Big Deals within Easy Reach
January is always a time for the grocers to focus on deals, and the Co-op has become one of the most vocal this year in a bid to grab spend.
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News30,000 vote on Ann Summers model
Ann Summers’ campaign to find a real woman to be the face of is brand received 30,000 votes from the public in three weeks.
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AnalysisB&Q Winter Sale
B&Q’s latest marketing campaign is a central part of its biggest and longest winter Sale.
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NewsGrocery giants ramp up their pricing strategies
Asda is holding firm on its Price Guarantee initiative as competitors continue to ramp up their price promotions in the face of a traditional fall-off in spending in January.
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NewsMorrisons raids Sainsbury's for marketing director
Supermarket group Morrisons has poached a senior Sainsbury’s staffer to become marketing director.
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NewsCo-op advertises to win more spend
The Co-operative Food has embarked on a new advertising campaign as it tries to counter a potential fall-off in January consumer spending.
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OpinionCompeting with price comparisons
Unique products and great service will always be valued by shoppers, says Jacqueline Gold.
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AnalysisHarvey Nichols Walk of Shame
It was starting to look like Christmas advertising would be dominated by schmaltz this year, what with the M&S X Factor campaign and John Lewis’s heart-warming offering.