All Marketing & branding articles – Page 106
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Opinion2012 will be all about winning share
With Christmas just over a fortnight away and the die seemingly cast, it is time to look ahead and see what is in store for the sector next year.
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OpinionWaitrose School of Christmas Magic
The past few weeks have been all about the battle for the best Christmas advert, but it’s not just about creating the perfect standalone TV ad.
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NewsBig Price Drop affects Tesco market share
The impact of Tesco’s Big Price Drop has resulted in less cash going through the grocery giant’s tills but more shoppers, market monitor Kantar has reported.
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OpinionLearn from the competition
Rivals can make retailers up their game and help drive innovation, says David Wild.
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AnalysisSainsbury’s Million Kids Challenge
In a welcome break from the endless rounds of Christmas ads, Sainsbury’s has launched a campaign with David Beckham to raise awareness of its Million Kids Challenge, which aims to get children involved with sport.
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NewsM&S lingerie ad deemed 'socially irresponsible'
A Marks & Spencer lingerie ad which appeared on the side of a bus has been deemed “socially irresponsible” after 12 members of the public complained about it and another similar ad.
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AnalysisMultichannel Now: Executive Summary
Retail Week brings you highlights of our second definitive report into the state of multichannel retailing in the UK.
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AnalysisCampaign of the Week: Majestic Wine Come and explore
Majestic Wine has been one of retail’s success stories of late and its first TV ad campaign launched last week helps to show why.
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NewsMorrisons head of brand strategy departs
Morrisons head of brand strategy Danny Micklethwaite has left the grocer after just five months.
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NewsChristmas discounting to hit recessionary levels
Retail casualties expected as heavy discounting hits margins in the golden quarter.
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AnalysisMarks & Spencer X Factor
Just when you thought the X Factor couldn’t get any more ubiquitous, retail bellwether Marks & Spencer has launched a Christmas ad based on the show.
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OpinionNo room for error as promotions drive retail
You know it’s Christmas when Debenhams goes on Sale – the department store group’s seasonal spectaculars have become as traditional as mince pies.
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NewsGrocers focus on own-labels in the battle for margins and share
Supermarkets are setting their sights on own-label products to create differentiation and drive margin improvements as they fight for market share.
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OpinionNot just for profit
It’s that time of year again. The fairy lights are twinkling, the festive songs are playing and, in the next few weeks, we’ll hit the high spot of the retailer’s year – Christmas.
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NewsTesco censured by watchdog over "misleading" Price Check ad
Tesco has been censured by the Advertising Standards Agency over its Price Check campaign.
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Opinion
You heard it here last. John Lewis is a Christmas advert winner…and so is Sainbury’s
Last night’s unveiling of Sainsbury’s seasonal advertising offering completes a festive picture with some crackers and not a few turkeys.
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NewsJohn Lewis Christmas ad unveiled
John Lewis managing director Andy Street remains upbeat on prospects for the festive season as he hailed the department store’s Christmas ad, unveiled today, the retailer’s best yet.
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NewsVideo: Ann Summers' first TV advert
Lingerie and sex toy retailer Ann Summers debuted its first television advert last night which aired during the finale of the hit reality show The Only Way is Essex.
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NewsBolland and King highlight changing shopper behaviour
M&S and Sainsbury’s aim to ensure consumer demand for quality and value is effectively met.
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AnalysisDixons Retail, Star Wars
Dixons Retail’s last Star Wars advert in 2010 marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.