All Marketing & branding articles – Page 102
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AnalysisCampaign of the week: B&Q You can do it too
B&Q’s spring/summer campaign continues its shift towards a more emotive form of advertising, focusing on the emotional aspects of home improvement as opposed to the functional price-led approach it used to rely on.
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NewsAsda names new marketing boss as Bendel turns focus to Walmart
Asda has appointed Stephen Smith as its new chief marketing officer replacing Rick Bendel.
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AnalysisBurberry: A great British success
Stellar financial performances, outstanding product and international acclaim – winner of the Oracle Retailer of the Year, there is seemingly no stopping Burberry’s exceptional performance. Rebecca Thomson charts its phenomenal success.
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InterviewInterview: Lord Harris, Outstanding Contribution to Retail
Carpets king Lord Harris, winner of this year’s Outstanding Contribution to Retail award, tells Nicola Harrison about his amazing career.
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NewsHolland & Barrett advertises know-how
Holland & Barrett will launch a new ad campaign marketing its staff’s specialist knowledge as a unique selling point after it received a Government-backed accreditation for its staff training programme.
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AnalysisCampaign of the week: Notonthehighstreet.com TV advert
Etailer Notonthehighstreet.com has enjoyed steady but relatively quiet success over the past few years, and its new advert suggests it is ready to attract a little more attention.
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NewsThe Co-operative appoints group brand director
The Co-operative Group has appointed former easyJet marketing director David Magliano as brand director.
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NewsB&Q launches female focussed ad campaign
DIY retailer B&Q is to launch a new spring summer ad campaign aimed at “inspiring the nation with confidence to improve their homes and gardens”.
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AnalysisAnalysis: Morrisons boss Dalton Philips’ ‘killer concept’
Morrisons’ chief executive is sure the grocer’s biggest opportunities still lie ahead, he tells Alex Lawson.
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OpinionRetailers need to be adaptable
David Wild is chief executive of Halfords. Prior to this role, David worked at Walmart where he was Senior Vice President of New Business Development in San Francisco.
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AnalysisCampaign of the week: Triumph Essence
Triumph has joined the ranks of retailers trying out new technologies to support its marketing activity.
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NewsWhittard to expand after good Christmas
Tea and coffee specialist Whittard of Chelsea is to embark on an expansion drive at home and overseas following a strong Christmas performance.
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NewsJohn Lewis Partnership gears up for ‘profound change’ in retail market
John Lewis Partnership has unveiled a new round of investment in its businesses to ensure it remains at the forefront of “profound change in the retail market” driven by technological advances.
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NewsJD-owned Canterbury sponsors England rugby team
JD Sports-owned rugby brand Canterbury has signed a four year kit deal with the Rugby Football Union and will supply kit to the England team.
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AnalysisCampaign of the Week: DFS Making everyday more comfortable
After years of price-focused campaigns, sofa retailer DFS has changed tack. Its latest television advert is designed to appeal to shoppers’ emotions, and marks a new direction for the retailer.
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NewsNew Tesco technology aids promotions
Tesco is to share like-for-like product sales data with suppliers through an IT solution that will enable it to plan promotions more efficiently.
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NewsSelfridges hires new marketing boss
High end department store Selfridges has hired Richard Taylor as marketing director.
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NewsEBay launches first TV ad since 2007
EBay is launching its first TV advertising campaign since 2007 to promote the amount of new product sold on the site.
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NewsTesco reshuffles marketing team
Tesco has made several key changes in its marketing team appointing Carolyn Bradley as its group brand director in the process.
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AnalysisRetail Week Conference 2012: What topics will be covered?
This year’s conference will give you the knowledge you need to compete today.