Tesco has launched an F&F advertising campaign to support its new season collection.

The retailer will debut a new TV ad for its spring/summer clothing lines tonight and accompany it with a series of press ads in women’s weekly titles.

The campaign focuses on nine F&F spring/summer outfits highlighting the must have pieces from the new collection.

Titled ‘Glide’, the 40 second ad features a woman who seamlessly deals with the challenges life throws at her, while looking stylish in a series of F&F outfits.

F&F is being advertised under the strapline ‘Quality You Can Feel’ in store and online.

Tesco clothing marketing director Kari Daniels said: “Our customers lead busy lives and want easy ways to look effortlessly stylish no matter what the occasion.”

Tesco F&F