All Marketing & branding articles – Page 100
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NewsMorrisons to offer £5 off £40 deal
Morrisons will wade into the voucher war in grocery this weekend.
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AnalysisOutsourcing: Is it right for your business?
Retail is about selling products, so outsourcing non-core business functions can make sense for retailers. Anna Richardson Taylor examines the issue.
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AnalysisCampaign of the week: New Look, Kelly Brook
New Look is the latest retailer to use augmented reality in an advertising campaign, as consumers warm to the technology and awareness of it grows.
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OpinionDiamond Jubilee: A PR campaign to remember
The Diamond Jubilee marketers did a brilliant job on Britain’s super brand.
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AnalysisThe changing face of fashion retail
Fashion has come a long way in 20 years, as the rise of online and Asian manufacturing drove significant change. Rebecca Thomson charts the trends that have changed the sector.
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NewsEbay appoints Amanda Metcalfe as UK marketing director
Online marketplace Ebay has appointed Amanda Metcalfe as marketing director of the UK and Republic of Ireland.
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NewsMorrisons trials Sainsbury's-style voucher scheme
Morrisons is trialling a coupon at till offer to rival Sainsbury’s Brand Match scheme.
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NewsBoxpark unveils loyalty scheme
Pop-up mall Boxpark has introduced a loyalty card scheme in a bid to drive footfall and sales.
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NewsWickes ploughs £10m into lowering prices
DIY retailer closes loyalty card scheme to invest in lower price strategy
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AnalysisCampaign of the week: Burberry, Autumn 12
Burberry’s latest campaign, shot for its autumn and winter 2012 collection, launched on June 1.
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NewsNew Look and Asos deploy augmented reality campaigns
Fashion specialists New Look and Asos have become the latest to deploy augmented reality to engage consumers as the technology becomes increasingly popular among retailers.
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AnalysisHalfords: pedalling back toward growth
The high price of petrol and dwindling sat-nav sales have hit Halfords, but the retailer aims to map out new routes to success.
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OpinionComment: Can department stores work online?
Deprived of what makes them special, can department stores work online, asks Peter Williams.
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AnalysisRetail surgery: How do I gauge how much SEO is too much?
Following Google’s decision to penalise ‘over-optimised’ websites, how do I gauge how much SEO is too much?
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NewsHarrods signs Christmas deal with Disney
Harrods has tied up with US entertainment giant Disney which will see the luxury department store showcase a “glamorous take on Disney’s fairy tale Princesses” this Christmas.
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NewsBHS goes on Sale with Jubilee Spectacular
Arcadia-owned department store BHS has launched a Jubilee Spectacular Sale today for five days over the bank holiday weekend.
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NewsRetailers sign up to location-based deals partnership
Retailers including House of Fraser, Tesco and Primark have teamed up with American Express and location based social network Foursquare to offer customers location-based deals .
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NewsVideo: Tesco launches retro Jubilee TV advert
Tesco is running a nostalgic 1950s advert over the Queen’s Diamond Jubilee weekend.
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NewsHomebase to launch ad campaign for Habitat range
DIY retailer Homebase is to launch a TV ad campaign to back the launch of its Habitat products.
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AnalysisCampaign of the week: Sainsbury’s, Jubilee Family Festival
Not content with sticking to the Jubilee-themed adverts other retailers are relying on, Sainsbury’s is putting on an entire festival.