All Marketing & branding articles – Page 98
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OpinionComment: Retailers should use social media to their advantage
With the general retail outlook remaining gloomy, retailers should look beyond the confirmation page in order to maximise the return on investment from their marketing efforts.
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OpinionRetail Surgery: Is offering coupons and discount vouchers always a short-term tactic?
Is offering coupons and discount vouchers ever strategic, or always a short-term tactic?
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AnalysisAnalysis: JJB Sports in battle to avoid relegation
The sportswear retailer is in a parlous state with sales in decline, and it is in need of further refinancing.
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AnalysisCampaign of the week: Oddbins, poking fun at Locog
Oddbins’ latest in-store promotion comes hot on the heels of the London Organising Committee of the Olympic Games (Locog) chairman Sebastian Coe saying visitors to the Olympics “probably wouldn’t be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors”.
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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NewsSpecsavers ad pokes fun at Olympics Korea flag gaffe
Specsavers has taken out advertising poking fun at the mistake which saw a South Korean flag displayed before North Korea’s football match in the Olympics.
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AnalysisCampaign of the week: Boots 17, Tonight We’re Going Out
Boots believes its sub-brands are so strong that it markets them separately.
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OpinionRetail Surgery: How can I identify and nurture brand advocates?
Brand advocates can be invaluable in boosting a retailer’s success. How can I identify and nurture such customers?
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NewsTesco expected to reveal South Korean profit fall
Tesco is expected to see a £70m cut in profits in its South Korean business this year as the result of changes to large store opening hours.
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News
Ikea releases film to promote 2013 catalogue
Ikea has released a two-minute film to promote the forthcoming publication of its 2013 catalogue. The film was created by the global agency of record for the Ikea catalogue, McCann New York. A World Without Textiles is the theme for the catalogue, and features a family living in an uncomfortable ...
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NewsRepublic invests and bolsters team in renewed growth push
Republic’s new boss, Paul Sweetenham, has kick-started an investment programme that includes new hires, own-brand launches and its first move into international markets.
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OpinionComment: M&S must be braver than ever
The repositioning of the food offer worked. Fashion must follow suit.
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AnalysisCampaign of the week: Shop Direct’s Very, Video-on-demand
Last week, Shop Direct’s Very launched a targeted video-on-demand (VoD) advertising campaign based on the viewer’s previous online shopping behaviour.
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NewsIceland rolls out Bonus Card and discount coupon at till
Iceland has pressed the button on a roll out of its Bonus Card and money-off coupon-at-till initiative.
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NewsRihanna teams up with River Island to design capsule collection
Pop star Rihanna is designing an exclusive clothing collection for River Island, which will launch as part of the retailer’s spring 13 collection.
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OpinionTesco offers Facebook fans double Clubcard points
Tesco is offering Facebook users the chance to earn double Clubcard points by using the social network site to like, share and buy its products.
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OpinionUnderstanding shoppers is the key to retail success
With all the bad news currently swirling around the retail sector it’s easy to think that everyone is suffering.
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Opinion
How 'Facebook friendly' should a brand be?
As Facebook slowly achieves world domination, every company is facing the same $64,000 question: How do we leverage the mind-boggling scale of the platform to get our brand noticed?
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AnalysisAt a glance: US retailer Nordstrom
As Topshop reveals a deal with Nordstrom to open Topshop and Topman departments in the retailer’s stores, we take a look at the US giant.
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AnalysisCampaign of the week: Wiggle, Tour de France
You’d expect the online cycling retailer to make the most of the Tour de France, and Wiggle is going all out for the event.