All Marketing & branding articles – Page 98
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AnalysisRetail surgery: How do I gauge how much SEO is too much?
Following Google’s decision to penalise ‘over-optimised’ websites, how do I gauge how much SEO is too much?
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OpinionComment: Can department stores work online?
Deprived of what makes them special, can department stores work online, asks Peter Williams.
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AnalysisHalfords: pedalling back toward growth
The high price of petrol and dwindling sat-nav sales have hit Halfords, but the retailer aims to map out new routes to success.
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NewsNew Look and Asos deploy augmented reality campaigns
Fashion specialists New Look and Asos have become the latest to deploy augmented reality to engage consumers as the technology becomes increasingly popular among retailers.
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AnalysisCampaign of the week: Burberry, Autumn 12
Burberry’s latest campaign, shot for its autumn and winter 2012 collection, launched on June 1.
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NewsWickes ploughs £10m into lowering prices
DIY retailer closes loyalty card scheme to invest in lower price strategy
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NewsHarrods signs Christmas deal with Disney
Harrods has tied up with US entertainment giant Disney which will see the luxury department store showcase a “glamorous take on Disney’s fairy tale Princesses” this Christmas.
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NewsBHS goes on Sale with Jubilee Spectacular
Arcadia-owned department store BHS has launched a Jubilee Spectacular Sale today for five days over the bank holiday weekend.
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NewsRetailers sign up to location-based deals partnership
Retailers including House of Fraser, Tesco and Primark have teamed up with American Express and location based social network Foursquare to offer customers location-based deals .
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NewsVideo: Tesco launches retro Jubilee TV advert
Tesco is running a nostalgic 1950s advert over the Queen’s Diamond Jubilee weekend.
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NewsMultiyork widens offer with entry-level range
Furniture retailer Multiyork has introduced a new entry-level price point range to widen its offer as it gears up to relaunch its website.
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AnalysisCampaign of the week: Sainsbury’s, Jubilee Family Festival
Not content with sticking to the Jubilee-themed adverts other retailers are relying on, Sainsbury’s is putting on an entire festival.
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NewsHomebase to launch ad campaign for Habitat range
DIY retailer Homebase is to launch a TV ad campaign to back the launch of its Habitat products.
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NewsSuperdrug considers localised product offer
Superdrug is considering localising its product offer in stores to better meet local needs.
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NewsVideo: Phones4U tops retailer-filled most complained about ad list
Phones4U’s advert inspired by horror movie The Ring was the most complained about ad of 2011 according to the Advertising Standards Authority.
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NewsTesco launches Ocado style online delivery offer
Tesco has rolled out its Delivery Saver offer which allows online customers to save on delivery charges by signing up to a subscription service nationwide today.
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AnalysisWalmart prospers in US but stuggles with digital
Recording its third consecutive quarter of positive comps growth, it appears Walmart has finally found momentum in the US by going back to basics Walmart US reported a 2.6% rise in first-quarter like-for-like sales, excluding fuel, last week.
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AnalysisCampaign of the week: Halfords, A Summer to Remember
Halfords’ Christmas advert was a successful attempt to make the retailer’s advertising more emotive – it showed a little girl enjoying her Christmas bicycle throughout the year – and the bike and car parts retailer has chosen a similar approach for its spring and summer advert.
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NewsTesco revamps ready meal range
Tesco has unveiled a multi-million pound revamp of ready meals across all its ranges.
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NewsHoF drives online investment as ecommerce sales grow
House of Fraser is “investing heavily” in online operations and has switched one of its distribution centres to online-only fulfilment as multichannel grows.