All Marketing & branding articles – Page 93
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AnalysisAnalysis: Why is Aldi performing so strongly?
Aldi claimed it is winning shoppers from all of its rival grocers. Retail Week looks at how the German discounter has developed widespread appeal.
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AnalysisCampaign of the week: Sharps, Autumn campaign
Sharps says that its new story-based TV advert promoting its design service is a move away from “typical bedroom company ads”, which usually just feature “a montage of different bedroom styles”.
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OpinionRetail Surgery: How can I make sure that my email marketing is engaging?
How can I make sure that my email marketing cuts through the noise?
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News
Carrefour launches new loyalty programme
Carrefour in Poland’s new loyalty card Rodzinka (Family) now provides shoppers with a PLN10 (£1.92) e-voucher for every 600 points collected in stores.The retailer claims that unlike other loyalty schemes, cardholders can exchange points for e-vouchers directly at the checkout, saving time and providing customer value.The new loyalty programme relates ...
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NewsVictoria Plumb to launch first television campaign
Online bathroom retailer Victoria Plumb will launch its first TV advertising campaign next week to drive brand awareness.
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NewsVideo: Littlewoods launches autumn ad campaign
Online department store Littlewoods has invested £2.3m in its autumn advertising campaign which highlights the benefits of its payment plan.
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NewsB&Q marketing director Katherine Paterson steps down
B&Q marketing director Katherine Paterson is leaving the DIY retailer after two years in the role to explore opportunities outside parent company Kingfisher.
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NewsAsda hit by website glitch
Asda has been hit by a website glitch affecting its Price Guarantee scheme that has meant customers have claimed for food vouchers worth thousands of pounds.
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AnalysisCampaign of the week: Sainsbury’s, No Need To Shop Around For Great Deals
In the ferociously competitive grocery market, price has rarely been more important. Sainsbury’s aims to push its successful Brand Match pledge further with a £2m awareness campaign, and has taken aim at Asda and Tesco.
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NewsWalmart boss Cheeseright: 'Low price is our best loyalty scheme'
Asda’s everyday low prices stance means it does not need to launch a loyalty card, according to Walmart boss David Cheesewright.
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AnalysisAnalysis: Lessons from the September reporting season
A raft of retailers ranging from John Lewis to Argos and spanning food to homewares updated last week. Retail Week examines the picture they paint of retail conditions.
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OpinionComment: Dispatches' Poundland investigation
The real message from last night’s Dispatches programme about Poundland is surely the extent to which retailers are providing consumers with great value in these straitened times.
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AnalysisTopshop’s digital fashion show: What retailers need to know
Topshop has hailed its new social media campaign launched at London Fashion Week a success. Retail Week takes a look.
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NewsVideo: John Lewis launches new TV advert
John Lewis has launched its latest TV advertising campaign to promote its Never Knowingly Undersold strapline.
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NewsTopshop claims record online audience for fashion show
More than 2 million people in 100 countries tuned into fashion retailer Topshop’s livestreamed fashion show at London Fashion Week yesterday.
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AnalysisCampaign of the week: Marks & Spencer, For Every Woman You Are
Marks & Spencer has long been known for its celebrity adverts, from the successful Twiggy campaigns to last year’s less appealing X Factor Christmas ad.
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NewsBhs launches major advertising campaign
Department store business Bhs is launching a TV and press marketing campaign designed to “signal the real change” happening at the business.
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OpinionComment: Invest in your online strategy
At five months pregnant with baby number one, I am the goldmine customer for many retailers.
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AnalysisCampaign of the week: Debenhams, Life Made Fabulous
Last week Debenhams launched the fourth instalment of its Life Made Fabulous campaign, promoting the retailer’s star line-up of designers.
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AnalysisAnalysis: Retailers’ evolving communications strategies
Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.