All Marketing & branding articles – Page 89
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NewsB&Q kickstarts winter Sale
B&Q has kickstarted its winter Sale today across its 360 stores and website.
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OpinionComment: ‘Made in Britain’ label has benefits beyond marketing
It may seem like ages since the Queen’s Diamond Jubilee and the 2012 Olympics were dominating the headlines every day, but few can forget the warm and fuzzy positivity that swamped the nation at the time.
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AnalysisCampaign of the week: Harvey Nichols, A Same-Dress Disaster
In a similar vein to last year’s Christmas ‘Walk of Shame’ advert, Harvey Nichols’ new tongue-in-cheek campaign addresses another potentially embarrassing scenario of the festive party season – women wearing the same dress to an office party.
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AnalysisAnalysis: Which are the best Christmas adverts of 2012?
Retailers are aiming for engagement with truthful tales of Christmas, but which are the best Christmas adverts of 2012?
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NewsAmerican Apparel press advert banned
The Advertising Standards Authority (ASA) has banned an American Apparel advert which “appeared to sexualise a child”.
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NewsVideo: Bargain Booze launches TV ad campaign
Bargain Booze is poised to launch its new £1m TV advertising campaign.
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OpinionComment: Every retailer should know who their customers are
It feels almost odd talking about customer insights being central to a modern-day retailer.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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AnalysisAnalysis: OFT cracks down on grocery sector
BOGOFs and multibuys could make way for more sophisticated promotions as supermarkets comply with new guidelines to stamp out confusing and misleading deals.
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: What is big data?
The technology industry loves a buzzword, and big data is a favourite. But what does it mean, is it just marketing hype, and what services can it help retailers provide?
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AnalysisAnalysis: How customer data can shape a brand
Consumer insight can help improve a brand. Tiffany Holland finds out what retailers are doing to connect with their customers.
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AnalysisAnalysis: The smartphone's role in customer insight
Mobile is a growing sales channel, but its potential doesn’t end there. Phones also open up a treasure chest of data for retailers on their customers.
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AnalysisCampaign of the week: Aldi, It’s beginning to look a lot like Aldi
Aldi’s Christmas TV ad ignores its direct competitors in the hard discount sector and makes a comparison between its goods and those of more upmarket retailers, in an attempt to show off the quality of its festive offer.
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NewsDebenhams aims for single customer view
Debenhams is taking a single view of its customers to help it better target shoppers.
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NewsRyman and Boux Avenue make TV ad debuts
Ryman Stationery and Boux Avenue, owned by retail tycoon and Dragons’ Den star Theo Paphitis, are both making their TV debuts this week to drive Christmas shoppers in-store and online.
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NewsVideo: Ann Summers airs "sexiest TV ad ever"
Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
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NewsTopshop unveils Christmas film with Kate Bosworth as its star
Fashion powerhouse Topshop premiered its first-ever Christmas movie today as part of its festive marketing campaign, revealing actress Kate Bosworth as the star.
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NewsPromotions rise as shoppers show signs of reining in spend
Retailers have kick-started a flurry of festive promotions as Asda revealed it expects almost half of the mothers who shop with it to spend less on Christmas this year.
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AnalysisCampaign of the week: Argos, I Can Shop From Here
Argos declared its intention to move away from its traditional catalogue heritage last month and instead focus on multichannel.