All Marketing & branding articles – Page 89
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OpinionComment: Online communities have high expectations
Facing bad PR and a potential consumer backlash, Starbucks in the UK has voluntarily agreed to pay £20m in taxes over the next two years.
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NewsDFS widens customer base with French Connection tie up
DFS profits soared in the first quarter as the sofa giant widened its customer base with the launch of new ranges and a change in tone in its advertising.
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NewsB&Q kickstarts winter Sale
B&Q has kickstarted its winter Sale today across its 360 stores and website.
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OpinionComment: ‘Made in Britain’ label has benefits beyond marketing
It may seem like ages since the Queen’s Diamond Jubilee and the 2012 Olympics were dominating the headlines every day, but few can forget the warm and fuzzy positivity that swamped the nation at the time.
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AnalysisCampaign of the week: Harvey Nichols, A Same-Dress Disaster
In a similar vein to last year’s Christmas ‘Walk of Shame’ advert, Harvey Nichols’ new tongue-in-cheek campaign addresses another potentially embarrassing scenario of the festive party season – women wearing the same dress to an office party.
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AnalysisAnalysis: Which are the best Christmas adverts of 2012?
Retailers are aiming for engagement with truthful tales of Christmas, but which are the best Christmas adverts of 2012?
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NewsAmerican Apparel press advert banned
The Advertising Standards Authority (ASA) has banned an American Apparel advert which “appeared to sexualise a child”.
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NewsVideo: Bargain Booze launches TV ad campaign
Bargain Booze is poised to launch its new £1m TV advertising campaign.
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AnalysisCampaign of the week: Aldi, It’s beginning to look a lot like Aldi
Aldi’s Christmas TV ad ignores its direct competitors in the hard discount sector and makes a comparison between its goods and those of more upmarket retailers, in an attempt to show off the quality of its festive offer.
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AnalysisAnalysis: OFT cracks down on grocery sector
BOGOFs and multibuys could make way for more sophisticated promotions as supermarkets comply with new guidelines to stamp out confusing and misleading deals.
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: What is big data?
The technology industry loves a buzzword, and big data is a favourite. But what does it mean, is it just marketing hype, and what services can it help retailers provide?
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AnalysisAnalysis: How customer data can shape a brand
Consumer insight can help improve a brand. Tiffany Holland finds out what retailers are doing to connect with their customers.
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AnalysisAnalysis: The smartphone's role in customer insight
Mobile is a growing sales channel, but its potential doesn’t end there. Phones also open up a treasure chest of data for retailers on their customers.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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OpinionComment: Every retailer should know who their customers are
It feels almost odd talking about customer insights being central to a modern-day retailer.
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NewsDebenhams aims for single customer view
Debenhams is taking a single view of its customers to help it better target shoppers.
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NewsRyman and Boux Avenue make TV ad debuts
Ryman Stationery and Boux Avenue, owned by retail tycoon and Dragons’ Den star Theo Paphitis, are both making their TV debuts this week to drive Christmas shoppers in-store and online.
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NewsVideo: Ann Summers airs "sexiest TV ad ever"
Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
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NewsTopshop unveils Christmas film with Kate Bosworth as its star
Fashion powerhouse Topshop premiered its first-ever Christmas movie today as part of its festive marketing campaign, revealing actress Kate Bosworth as the star.