All Marketing & branding articles – Page 84
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NewsGeorge at Asda launches weather responsive advertising
Asda’s George clothing brand has today launched a new advertising campaign which highlights its plan for “weather-proofing the nation” and reacts to unseasonable conditions.
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NewsVideo: Furniture giant Ikea opens pop-up shops in London train stations
Ikea has opened pop-up shops in London train stations Liverpool Street and Waterloo as part of its ‘make more of your garden’ campaign.
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InterviewInterview: Chris Bush’s plan to turn Tesco into a brand of choice
Despite the grocer suffering its first fall in profits for 20 years, its UK managing director is confident he can deliver on Philip Clarke’s plan to make it loved again.
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AnalysisAnalysis: Lessons from the UK’s fastest growing retailers
Zolfo Cooper’s report on the UK’s 10 fastest growing retailers reveals lessons for the rest of the industry.
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AnalysisCampaign of the week: BrandAlley, Alice All Grown Up
Fashion etailer BrandAlley’s Alice in Wonderland-themed campaign is designed to show that luxury on a budget is no fantasy.
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OpinionRetail surgery: How can retailers leverage big data and overcome loyalty card fatigue?
How can retailers leverage big data and overcome loyalty card fatigue?
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OpinionBlog: Tesco launches Iron Man 3 augmented reality app
Supermarket giant Tesco has developed an augmented reality app to tie up with the release of Iron Man 3.
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NewsBoots partners with Weetabix in pay-by-picture trial
Boots has teamed up with breakfast cereal Weetabix to enable customers to purchase a breakfast snack with a picture of it.
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AnalysisCampaign of the week: High and Mighty, The Lengths We Go To
N Brown-owned fashion retailer High and Mighty’s new outdoor advertising campaign aims to broaden the brand’s appeal.
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NewsBrandAlley challenges perceptions of discount sites with new ad
Etailer BrandAlley has unveiled an ad campaign designed to improve the perception of discount fashion.
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News
Albert Heijn introduces economy private-label line
Dutch grocery retailer Ahold’s domestic Albert Heijn division has introduced an economy private-label line called AH Basic. The retailer is gradually replacing its Euro Shopper own-brand with the new line.According to Ahold, the quality of AH Basic products is more consistent than those in the Euro Shopper range and, as ...
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OpinionComment: Marks & Spencer has lost touch with Middle England
Marks & Spencer, along with a number of other stalwart high street brands, has had a tough time recently.
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OpinionComment: A canter through my horsegate
Nearly two months have passed since my “Ratner moment” in the media, and amazingly I still seem to be in a job.
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AnalysisCampaign of the week: John Lewis, Shop Spring This April
Department store John Lewis’ eye-catching TV ads win attention because of their emotive stories and big production values.
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News
Debenhams launches diverse ad campaign starring Paralympic amputee
Debenhams has used an amputee, a glamorous granny and a size 18 model in its new diverse advertising campaign.
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OpinionComment: Retailing needs a new model to build brand loyalty
“Showrooming” involves customers visiting a store to seek advice or to experience a product, but completing the purchase elsewhere.
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NewsMorrisons considers complaining to ASA over Tesco Price Promise
Grocer Morrisons is considering complaining to the Advertising Standards Authority (ASA) about Tesco’s Price Promise.
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AnalysisCampaign of the week: H&M Conscious Collection
H&M has once again turned to the power of celebrity to promote its wares, but its new ad’s eye-catching visuals are what really sets it apart from the competition.
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AnalysisAnalysis: How social networks can play a part in making the sale
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.
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OpinionComment: Coherence, consistency, and completeness are key
Today’s consumers live complex lives. At every turn, they are bombarded with information and advice.