All Marketing & branding articles – Page 81
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NewsTesco-owned Blinkbox offers free pilot episodes promotion
Tesco-owned video streaming service Blinkbox is offering a ‘try before you buy’ deal where customers can watch the pilot episodes of series before purchasing.
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GalleryIn pictures: Royal baby fever - M&S, Mamas & Papas and Liberty cash in
Retailers are aiming to make the most of the opportunity provided by the royal baby to draw customers and lift sentiment with some even throwing parties in their stores.
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GalleryIn pictures: Tesco's Love Every Mouthful in-store execution
Tesco this week launched its Love Every Mouthful campaign in the media and in-store. Retail Week takes a look at how the grocer has executed the fresh food marketing push in its shops.
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OpinionComment: Are retailers' attempts to cash in on events such as the royal birth worthwhile?
A personal high point of 2012 was inexplicably becoming regarded as a go-to expert on the Kardashians.
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NewsOcado targets lapsed shoppers with Wheel of Fortune-style online game
Ocado is giving consumers who have interacted with the brand but are not regular shoppers the chance to win their shopping using a Wheel of Fortune-style online game.
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NewsVideo: Tesco launches Love Every Mouthful campaign
Tesco last night unveiled its new Love Every Mouthful advertising campaign highlighting its fresh food credentials.
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OpinionComment: Retailers need to learn that trust starts on the shop floor
Reports out this week have revealed that Tesco has launched a new marketing campaign as part of Philip Clarke’s plans to reinvigorate its fresh food offer.
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NewsRiver Island targets US and Australia with online marketing push
River Island has embarked on a new online advertising programme as it works to increase its brand awareness in international markets.
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NewsTesco unveils Love Every Mouthful marketing campaign
Tesco has unveiled the details of its new Love Every Mouthful advertising campaign as it looks to revive its fresh food image as supermarkets compete fiercely on quality rather than just price.
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AnalysisCampaign of the week: Sainsbury’s ad aims to help parents give kids summer holiday fun
The new Sainsbury’s campaign is well timed for the school summer holidays and continues the grocer’s ‘Live well for less’ mantra.
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GalleryIn pictures: French Connection teams up with Rankin for naked ad campaign
French Connection has teamed up with celeb photographer Rankin to create a new marketing campaign that features naked models.
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NewsTesco to launch new TV marketing campaign to revive food image
Tesco is poised to launch a new marketing campaign as part of chief executive Philip Clarke’s plans to reinvigorate its fresh food offer to turn around the UK business.
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AnalysisAnalysis: Loyalty cards - How retailers are using the data
Grocers have used loyalty scheme data to enhance product offers, stores and promotions. Glynn Davis considers how much more potential it holds.
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AnalysisCampaign of the week: The Co-operative's new food ad - too festive for some?
The Co-operative Food’s new summer campaign turns seasonal advertising convention on its head with an advert that frames the sunny months as “the most wonderful time of the year”.
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OpinionRetail surgery: How can I improve performance using multichannel engagement?
How can I improve performance using multichannel engagement?
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OpinionRetail surgery: How can retailers differentiate between the short and long-term effects of advertising?
How can retailers differentiate between the short and long-term effects of advertising?
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NewsRiver Island to launch second Rihanna collection this autumn
River Island is set to launch a second collection with Rihanna this autumn building on the first spring range with the popstar earlier this year.
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AnalysisCampaign of the week: Halfords new ad aims to get UK cycling
The Tour de France features some of the world’s elite cyclists, but Halfords’ new campaign aims to place the brand at the heart of the UK’s growing fondness for cycling, which is anything but elitist.
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NewsCarphone Warehouse partners with Kate Moss for accessories collection
Carphone Warehouse has collaborated with supermodel Kate Moss to develop a range of fashion accessories for smartphones and tablets.
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NewsShopper marketing ‘next battleground for retailers’, says WPP chief Martin Sorrell
Understanding how target shoppers behave across different channels is set to be the next biggest battleground for retailers, according to advertising supremo WPP chief executive Martin Sorrell.