All Marketing & branding articles – Page 76
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OpinionComment: The grocery battle heats up as Lidl and Aldi target more affluent customers
Discount supermarket chain Lidl has launched its first television advertising campaign in the UK in its latest attempt to grab middle class shoppers from the likes of Tesco and Sainsbury’s.
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AnalysisCampaign of the week: Shop Direct's Very advert to stand out for festive party goers
Shop Direct’s new eye-catching campaign for its Very brand uses special effects in the setting of an office Christmas party to promote its partywear range in the run up to the festive season.
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NewsJacques Vert Group launches department store-style outlet format
Mature womenswear business Jacques Vert Group is launching a new department store-style outlet format for all nine of its brands.
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NewsVery and John Lewis take centre stage in ITV's Christmas Shopping Wars tonight
Retail will take centre stage on prime time ITV tonight as companies including Very and John Lewis discuss their plans for the festive period in ‘Christmas Shopping Wars’.
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NewsAldi’s march unstoppable as it steals share from big four
Aldi’s relentless quest to tempt middle-class palates gained added bite this week as new data revealed the extent of custom it has swallowed up from the big four.
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NewsThe Range launches Christmas ad as profits rise
The Range has launched a Christmas ad showcasing its ‘surprising’ product quality and prices and full-year profits have soared.
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NewsMorrisons grows new customers by 150% using phone data
Morrisons has increased its number of new and reactivated customers by 150% by targeting postal areas where people shopped with other grocers.
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NewsMarks & Spencer adds fairy tale magic to Christmas campaign
Marks & Spencer has added some fairy tale magic to its Christmas campaign, which features stars such as Helena Bonham-Carter.
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AnalysisCampaign of the week: DFS hopes festive fulfilment pledge will win customers over
DFS promises in its new campaign that it will deliver sofas on time for Christmas, but it is questionable whether this fulfilment pledge will be enough to sway consumers to make such a big investment in the run-up to the festive holiday.
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NewsSainsbury’s Brand Match advert banned by watchdog
Sainsbury’s has been forced to make amendments to a marketing campaign for its Brand Match price matching service.
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GalleryIn pictures: Oasis launches first celebrity partnership with The Saturdays singer Mollie King
Oasis has today launched its first celebrity partnership with singer Mollie King from girl band The Saturdays.
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NewsBreakfast briefing: Retail news on Waitrose, Robbie Williams and Sainsbury's
Retail news round-up October 18, 2013: Waitrose to start selling beef bone marrow and Ikea to launch integrated marketing campaign
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AnalysisCampaign of the week: Morrisons promotion fails to truly reward loyal customers
Morrisons is the first grocer to launch its Christmas advertising, but this campaign raises a question over whether its festive promotional tactics will work.
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AnalysisAnalysis: Apps are here to stay, so how can retailers best use them?
The boom in smartphones has given rise to new forms of marketing. Jennifer Whitehead assesses how retailers and brands are using apps to target customers.
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NewsBreakfast briefing: Retail news on Waitrose and Ikea
Retail news round-up October 17, 2013: Waitrose to start selling beef bone marrow and Ikea to launch integrated marketing campaign
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NewsThe Works launches loyalty scheme in 'value sector first'
Discount bookseller and stationer The Works has launched a loyalty scheme, which it has called a first for the value sector.
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OpinionComment: Make your business the perfect fit for customers
It’s a bit of a chicken and egg type of question about what came first: the retailer or the customer? Does the retailer meet the needs of the consumer or create them?
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NewsJaeger outlines five-year strategy to revamp brand and draw on heritage
Jaeger has unveiled plans to rebuild its UK business before expanding internationally as part of a five-year strategy that includes returning it to the black by next year.
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AnalysisAnalysis: Cost-conscious consumption is here to stay
Shopping habits have changed dramatically since the onset of the recession as consumers sought ways to spend less in the harsh economic environment. But when the good times return, which habits will remain?
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OpinionRetail surgery: How can data be used to drive personalisation?
Retailers are striving to deliver relevant and personalised experiences across all shopping channels.