Shop Direct’s new eye-catching campaign for its Very brand uses special effects in the setting of an office Christmas party to promote its partywear range in the run up to the festive season.

The ad shows festive scenarios such as an attempted Christmas party kiss

By ad agency St Luke’s, the stylised TV advert continues Very’s established advertising theme of time standing still. The ad pans around a Christmas party showing partygoers frozen amid typical scenarios such as singing karaoke, pulling a cracker or being slapped for attempting a kiss under the mistletoe.

Most viewers will be able to relate to some of the festive scenarios and the ad exaggerates them just enough not to be silly or slapstick, but visually engaging and often humorous. Despite the setting of a Christmas party complete with decorations and tree, the campaign also does not overdo the festive tone. The contemporary electronic soundtrack - a remix of Gloria Jones’ office party staple Tainted Love - augments the ad’s young and stylish tone where a standard Christmas song would have sounded out of place.

Viewers should be drawn in by the action-packed situations the partygoers are frozen in, but they will also be shown clearly the extensive range of outfits the ad manages to pack into 30 seconds.

When viewed online, the ad allows viewers to click through and shop the collection on Very’s website.

Shop Direct’s campaign for Very not only has a seasonal and engaging creative, but uses a clever effect to showcase its eveningwear in way that should appeal to shoppers looking for a new outfit for the upcoming festive party season.

Very.co.uk Party TV Advert