All Marketing & branding articles – Page 74
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NewsVideo: Asda teases shoppers with Black Friday TV advert
Asda has marketed Black Friday in the UK for the first time as it aims to entice shoppers with low price deals for electricals in store tomorrow.
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AnalysisAnalysis: 5 ways to improve customer insight
Technology is changing how customer insight is gathered. Matthew Valentine looks at five recent examples of retailers’ responses.
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NewsMorrisons appoints former eBay director as first digital marketing boss
Morrisons has hired a digital big-hitter to propel the marketing of its online grocery which launches in January.
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GalleryIn pictures: Retail Week Enterprise Awards 2013 winners revealed
Photos from the Retail Week Enterprise Awards 2013 which were held at The Grosvenor House Hotel last night (November 26).
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AnalysisWoolworths collapse 5th Anniversary: Woolworths Christmas TV ads through the decades
The news that Woolworths was collapsing broke five years ago today. Retail Week takes a look at its famous Christmas TV adverts that helped signal the start of the festive season.
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AnalysisAnalysis: Why understanding data is key to winning and retaining customers
A Retail Week and Cognizant roundtable revealed the key things retailers must get right to effectively use shopper data to personalise offers.
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AnalysisCampaign of the week: Sainsbury's ambitious Christmas ad risks being too divisive
Sainsbury’s ambitious festive campaign is a radical step-change for the grocer, but it is questionable whether the ad is what shoppers really want from Christmas advertising.
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NewsSupermarkets misleading shoppers with promotions, Which? survey finds
Supermarkets are still selling products with misleading multibuy promotions, according to research by Which?
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OpinionComment: Retailers' Christmas ads - the good, the bad and the ugly
Mid-November and it’s little more than a week since stores were festooned with vampire costumes and we’d all been merrily sending a week’s wages up in multicoloured smoke.
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NewsBreakfast briefing: Retail news on Marks & Spencer, business rates and supermarkets
Retail news round-up November 18, 2013: M&S unveils its Christmas food ad, Chancellor George Osborne under pressure to tackle business rates and Which? finds supermarkets have been misleading shoppers with promotions.
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NewsOddbins launches 'light relief' Mother Christmas marketing campaign
Oddbins hopes to give consumers light relief amid a flurry of emotionally charged festive ads with its Mother Christmas marketing campaign.
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Analysis12 ways for retailers to appeal to mums
Mums are a vital consumer group for many retailers. Retail Week worked with Discovery Research to find out how businesses can appeal to them.
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AnalysisAnalysis: Is Asda’s five-year strategy the right one?
Asda president and chief executive Andy Clarke today unveiled a five-year strategy called Redefining Value Retailing. Retail Week takes a look at the plan in detail.
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NewsVideo: Sainsbury’s unveils documentary-style Christmas ad
Sainsbury’s has made a radical departure from its usual festive advertising with its new campaign which features videos submitted by ordinary people.
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AnalysisCampaign of the week: M&S's epic ad to charm shoppers to its stores over Christmas
Marks & Spencer’s new campaign is an epic showstopper that should provide enough Christmas spirit to inspire shoppers to visit the retailer over the festive season.
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NewsVideo: The Perfume Shop targets prime time TV with Christmas ad
The Perfume Shop will air its Christmas TV ad this evening and will target prime time shows as it aims to boost its audience.
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NewsBreakfast briefing: Retail news on JD Sports, Sainsbury's, Halfords and Selfridges
Retail news round-up November 13, 2013: JD Sports takes stake in Tiso; Sainsbury’s to launch Christmas campaign; Holland & Barrett hires marketing agency; Selfridges marketing director departs; Halfords ad banned and Scottish retail sales rise.
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NewsVideo: Asda puts focus on value in Christmas ad
Asda has put value at the centre of its Christmas advertising campaign as it bids to win shoppers from rivals.
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NewsVideo: Boots airs Christmas TV ad depicting generous moody teenager
Boots has launched its Christmas TV ad, which depicts a seemingly moody teenager who decides to spread some Christmas cheer.
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OpinionComment: Looking for the right balance between intrusive and effective ads
Whilst I’m not necessarily representative of all men aged 18 to 35, if I stand in front of the Tesco OptimEyes screen and it displays an ad tailored to me in a petrol station, Mini Babybel and Costa might find a lot of its ad inventory being used.