All Marketing & branding articles – Page 69
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NewsAsos race off with lucrative sponsorship deal for free
Asos boss Nick Robertson boasted that he raced off with one of the most lucrative sponsorship deals in sport for free last week.
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AnalysisCampaign of the week: 'Lidl Surprises' adverts aim to tickle the funny bone
Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news.
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OpinionComment: Do today's consumers still care about the brand?
At a recent conference on the future of retail, one speaker’s presentation left people feeling pretty worried.
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NewsBreakfast briefing: Retail news on WHSmith, Tesco, eBay and more
Retail news round-up on April 11, 2014: WH Smith to operate franchise stores for other retailers, Tesco plans 80-stores food chain, Investor Carl Icahn scraps call to spin-off PayPal and more
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OpinionRetail surgery: How can branded retailers improve their price positioning in the current competitive arena?
Branded retailers – particularly fashion retailers – often find it hard to find an optimal price position for their customers.
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OpinionComment: Little sign that M&S general merchandise can match food excellence
Marks & Spencer set out a new framework for apparel last year, built around a quality charter for customers, but has it worked?
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NewsComment: A sense of mission – Aldi has it and Tesco needs to reassert it
Many moons ago, in the late 1990s and in contrast to today’s Kantar data, the big grocers were motoring.
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NewsTesco to replace chief marketing officer after year in role
Tesco is to hire a new chief marketing officer sidelining Matt Atkinson, who took on the same role at the grocer just over a year ago, according to reports.
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NewsAsda hatches dancing chicks Easter ad campaign
Asda has launched a TV ad campaign featuring three Easter chicks as the grocer looks to pull in customers over the crucial trading period.
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AnalysisAnalysis: The six secrets of working with bloggers
How can retailers improve the way they work with bloggers? Jo Middleton, creator of the blog Slummy Single Mummy, explains what retailers should do.
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AnalysisAnalysis: Why retailers should tap in to the pink pound
In the week that same-sex marriages became legal in England and Wales, Retail Week looks at how retailers are wooing gay consumers and other previously marginalised groups.
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NewsB&Q launches £10m ad campaign to get shoppers into the DIY spirit
Home improvements retailer B&Q has unveiled a £10m marketing campaign aimed at encouraging consumers to do more DIY in their homes.
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NewsVideo: Waitrose advert highlights employee ownership structure
Waitrose has released an advert highlighting the company’s employee ownership structure and the benefits of its ethos to customers.
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NewsTesco-owned Dunnhumby acquires Berlin tech firm Sociomantic
Dunnhumby, the customer science company owned by Tesco, has acquired Berlin-based advertising technology firm Sociomantic.
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OpinionComment: Retail data – big or small, it’s what you do with it that matters
It doesn’t matter whether its big or small, we must make the best of any data.
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OpinionComment: John Richards on why a high IPO price may not be best price
Too many IPO valuations are set at fairytale prices and companies floated at these prices will reap the consequences.
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NewsDunelm like-for-likes up 5% in third quarter
Dunelm said it benefited from weak comparables - this time last year heavy snow put off shoppers - as well as “ongoing investments which have strengthened our customer proposition”.
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NewsDebenhams revamps personal shopper service and offers money-off vouchers
Debenhams is aiming to woo shoppers with a revamped personal shopping service and a generous money-off promotion.
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AnalysisVideo: Homebase – make your house your home adverts
The latest ads from Homebase have an upbeat vibe tapping into DIY optimism.
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OpinionRetail surgery: How can stores think beyond their own shop windows?
Retailers in premium shopping centres have to compete with 200 to 300 stores in close proximity, all vying for the same footfall.