Asos boss Nick Robertson boasted that he raced off with one of the most lucrative sponsorship deals in sport for free last week.
Formula 1 fans may have spotted the etailerâs logo on the side of McLarenâs car in recent races. It just so happens that Kevin Magnussen, a driver at the sponsor-seeking team,has enjoyed long-term sponsorship from clothing brand Jack and Jones. The brand is operated by Bestseller, which is owned by Asosâ largest shareholder Anders Holch Povlsen, who has pulled some strings and bagged a free advert for his online investment.
With 500 million Formula 1 viewers worldwide, the exposure should help Asosâ overseas sales to motor.
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