All Marketing & branding articles – Page 68
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OpinionComment: Ryanair's first TV ad is only the first step in its image turnaround
Ryanair’s first ever TV ad campaign offers plenty of pointers for retailers - the unpopular airline is on a mission to change its image.
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NewsGame’s brand match raises questions about its IPO strategy
Questions about Game’s launch into a new category as part of its IPO strategy were raised as a store emerged in Stockholm with similar branding.
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AnalysisVideo: Jigsaw chief executive Peter Ruis on its Duke Street Emporium store
Jigsaw’s chief executive Peter Ruis welcomes shoppers to the new two-floor, 6,000 sq ft Emporium store on London’s Duke Street.
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AnalysisCampaign of the week: Waitrose highlights its partnership business model
Waitrose’s advertising campaign is a combination of sentiment, atmosphere and a powerful message about its unique partnership model.
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OpinionComment: Domino’s enjoys a big slice of digital business
Domino’s Pizza Group has experienced success with online and mobile orders, providing an important lesson for other retailers.
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NewsThe Co-op to cut prices by £100m this year as it stages food fight-back
The Co-op has launched a programme of price cuts that will total £100m this year as it bids to increase competitiveness against rivals.
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NewsBreakfast briefing: Retail news on Sports Direct, Co-op Food and more
Retail news round-up on April 24, 2014: Sports Direct eyes fresh incentive scheme arrangement, Co-op Food launches Fair and Square price campaign and more
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AnalysisHomebase’s advertising analysis: What do retailers need to know?
Homebase has joined forces with a customer intelligence service to measure the effectiveness of its TV advertising.
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NewsWilkinson rebrands store estate to 'Wilko' matching new strapline
Wilkinson has rebranded all its stores to its Wilko fascia as it launches its new strapline, ‘where there’s a Wilko, there’s a way’.
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NewsThe Co-op to accelerate price-cuts as it bolsters convenience appeal
The Co-op’s food business is to unveil a round of price-cuts in the latest phase of its strategy to revive the retailer and exploit its convenience appeal.
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NewsTV channel Sit-Up falls into administration despite passing CVA last month
TV shopping channel Sit-Up, which operates Price Drop and Bid TV, has collapsed into administration just a month after it secured a CVA.
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NewsFresh & Easy shakes things up this Easter with earthquake kit offer
As Easter approaches, retailers have been pushing the usual chocolate eggs and Easter bunnies, but Fresh & Easy are promoting something rather different.
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NewsAsda store workers get into the Easter spirit with Coke can display
Hare-brained staff at the Asda store in Manchester got into the Easter spirit this week, creating a bunny rabbit out of a rather artistic display of Coke cans.
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AnalysisCampaign of the week: Asda go for tried-and-tested theme at Easter
The grocer hopes customers haven’t tired of ads featuring singing animals, as its Easter campaign focuses on the Beat Not Match policy.
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NewsMarks & Spencer comes to the rescue for Alastair Campbell
Alastair Campbell, ex-communications and strategy director for Tony Blair, found himself in a pickle last week on his way to a formal event.
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OpinionComment: Why we worship the Easter egg
It is a good time to think about the strength and simplicity of your offer, and resist the urge to churn and change rather than evolve.
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NewsHomebase to use TV-watching data to time and target its ads
Homebase has signed a three-year contract with data firm Sky IQ to help the retailer better understand the impact of its TV advertising.
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NewsAsos' customer photo upload feature could prove eye-opening
Asos revealed it launched As Seen On Me last week, which allows customers to upload photos of themselves wearing its products.
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OpinionBlog: Biblical weather events mean DIY and home retailers need to rethink models
The recent flooding claimed its first retail scalp last week when home furnishings chain Paul Simon filed for administration.
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AnalysisAnalysis: What are the top 20 retail brands in Europe?
Strong branding is everything in retail – Retail Week takes a look at who brand consultancy Interbrand says are the top 20 in Europe.