Questions about Game’s launch into a new category as part of its IPO strategy were raised as a store emerged in Stockholm with similar branding.

Game_dressroom

Game is known for selling video entertainment but people wondered whether it could be branching out into fashion as this picture taken on a high street in Stockholm shows.

But it seems that the purple signage and lettering is, coincidentally, that of a completely different retailer and not part of Game UK’s launch into a new category as part of its IPO strategy.

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