Julian Dunkerton: Back my Superdry survival plan or the business dies

Julian Dunkerton

Superdry boss Julian Dunkerton says his proposals are the only way to give the embattled fashion retailer a shot at ‘rebirth’. But is it all too little, too late?

The messaging from Superdry and its chief executive Julian Dunkerton has been crystal clear: back my restructuring proposal or face the business collapsing into administration.


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