All Game articles
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Prospect Analysis
Game (Overview)
Game is a video game retailer which has shifted towards events and the creation of gaming cafes under its Belong brand in more recent years. Mike Ashley added Game Digital to his burgeoning empire Frasers Group in 2019 in a £52m deal.
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Prospect AnalysisStores at Game
The retailer started serving notice on stores in January 2020 and said that around 40 stores would close unless landlords were prepared to renegotiate rents. The UK network had been reduced to 244 stores as of April 2021.
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Prospect Analysis
Game (Strategy)
Facing the difficulties of an industry that became dominated by digital, Game changed its tack to drive profitability through community and reduce its dependency on the console cycle. It developed gameplay areas, in-store events, the Game Wallet payment and loyalty system, and the launch of a mobile app.
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Prospect Analysis
Technology strategy at Game
Former customer director Andy Grainger said the retailer thinks of itself as more of a “technology company with stores” than a traditional retailer, providing its specialist skills and technology to its supplier partners and other third parties, to support their digital ambitions within gaming and commerce.
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Prospect Analysis
Game (People)
Nick Arran is the managing director, moving into the role in 2021. Prior to this he held a number of roles within the company, having rejoined in 2017. He has worked for a number of other retailers including Shopto.net, Sainsbury’s and Amazon.
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Prospect Analysis
Game (Financials)
The post-acquisition results of the UK business have been included within the UK Sports Retail segment of Frasers Group and the results from the Spanish business have been included within the European Retail segment. See Frasers Group parent profile for financial analysis.
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Prospect Analysis
Ecommerce at Game
Parent company Frasers Group is partnering with Enactor from 2020 for a single, flexible platform across all its retail operations and brands to support omnichannel ordering and customer journeys. The long-term aim is to roll out Enactor OMS across more of the group’s brands, following a successful trial at Jack Wills.
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News
Frasers Group blames profit slump on Brexit and coronavirus
Mike Ashley’s Frasers Group reported a slump in profits that it blamed on a prolonged period of Brexit uncertainty followed immediately by the coronavirus crisis.
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News
Frasers Group set to open Leicester megastore
Frasers Group has announced plans to open a flagship store in Leicester’s Fosse Park which will combine its Flannels, Sports Direct, Evans Cycles and Game fascias.
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News
Mike Ashley’s Frasers Group refuses to pay rents
Mike Ashley’s Frasers Group has told landlords it will not pay rents until it is “fully able to freely trade as a business” again.
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News
Mike Ashley praises staff as Frasers Group readies to ‘potentially’ reopen stores
Frasers Group, formerly known as Sports Direct International, has said that it will pay 100% of salaries for the majority of its employees in May.
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Analysis
Data: The UK’s 15 most improved retailers for gender pay equality
Retail Week ranks the top-performing and most improved UK retailers for gender pay equality.
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News
Game set to close stores as it calls on landlords to be 'realistic' about rents
Game has said it intends to close 40 stores across the UK unless it can renegotiate rents with landlords as it blamed a “challenging retail market”.
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Gallery
In pictures: Game opens biggest Belong arena in House of Fraser
Game and Belong gaming arenas have joined forces with House of Fraser to open the UK’s biggest in-store gaming experience inside the department store on Oxford Street.
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News
Sports Direct profits rise as it shrugs off Belgian tax bill
Sports Direct has posted a jump in half-year profits and insisted the shock tax bill it received from Belgian authorities in the summer “will not lead to material liabilities”.
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News
Debenhams confirms Gifford as chair for turnaround push
Debenhams has confirmed the appointment of former House of Fraser executive Mark Gifford as its new chair.
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Analysis
The many faces of Mike Ashley: Deal maker, drinker, disruptor
“It’s like he’s playing Pokémon or something – trying to catch ‘em all.”
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News
Game management to sell shares to Ashley
Game’s management has told its shareholders to accept the offer of 30p per share made by Sports Direct mogul Mike Ashley.
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News
Game advises investors to accept Sports Direct offer
Directors of computer entertainment retailer Game have advised shareholders to accept a takeover offer from Mike Ashley’s Sports Direct that values the business at £51.9m.
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News
Sports Direct tables £52m bid for Game Digital
Sports Direct has tabled a £51.9m offer for Game Digital – and pledged to launch an immediate review of its operations should the deal go through.
