All Marketing & branding articles – Page 77
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NewsJohn Lewis fills 'gap in armoury' with launch of its first loyalty scheme
John Lewis is to launch its first loyalty scheme as it aims to build knowledge of its customers and fill a “gap in its armoury”, Retail Week can reveal.
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NewsBreakfast briefing: Retail news on Ted Baker and Home Bargains
Retail news round-up October 10, 2013: Ted Baker launches ‘tongue-in-cheek’ fashion and style blog; Home Bargains plans 400 new stores as it builds new £70m warehouse
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OpinionComment: What Twitter's IPO will mean for retail advertisers
Twitter has become the latest big name in tech to announce plans to list on the stock market. Following Facebook’s IPO earlier this year, Twitter is said to be hoping to raise $1bn when it floats on the New York Stock Exchange (NYSE).
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NewsSir Philip Green mulls using Kate Moss to launch Topshop in China
Topshop may use its newly-inked partnership with model Kate Moss as a springboard to launch in mainland China next year.
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OpinionComment: Retailers gear up for Christmas
Get ready, Christmas is almost here. Yes, really. No sooner have the barbecues, pop-up tents and water pistols been consigned to the shed, then retailers’ minds shift towards Christmas.
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NewsJacques Vert Group to launch first cross brand marketing campaign
Jacques Vert Group has launched its first cross-brand marketing campaign as it focuses on widening its audience with an outerwear push.
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AnalysisCampaign of the week: Asda's new ad for George fails to communicate fashion advice
Asda’s new campaign for the autumn collection of its George clothing offer puts product at the centre of the 30-second TV ad but ultimately fails to get its message across.
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Analysis
Campaign of the week: Dunelm's move away from price-led ads highlights its appeal
Dunelm, a rare advertiser, is piloting a move away from price-led TV advertising that, if successful, will become its first nationwide campaign. But will this step change be a hit with shoppers?
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AnalysisCampaign of the week: Carphone Warehouse endorses 'stinginess' to win over bargain hunters
Carphone Warehouse’s new advertising campaign hilariously endorses being “tight” to promote the retailer’s value proposition and is designed to position the retailer as a place for bargain hunters looking for a good deal on a phone.
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AnalysisAnalysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers
Powerful psychological techniques influence shopper behaviour and the science behind them is becoming more sophisticated, reports Rebecca Thomson.
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AnalysisDealing with product controversies: What do retailers need to know?
Asda and Tesco have been forced to withdraw costumes from sale after complaints that they were offensive to the mentally ill. Retail Week takes a look at how retailers should handle such a situation.
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NewsBreakfast briefing: Retail news on TK Maxx and Littlewoods
Retail news round-up September 20, 2013: TK Maxx launches first cross platform ad campaign and Littlewoods unveils its £3m autumn campaign starring Myleene Klass and Mark Wright.
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AnalysisCampaign of the week: Made.com advert aims to make it household name for quality furniture
Made.com is making its passion for quality the focus of its TV advertising debut as the etailer aims to become a household name.
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NewsBhs launches new TV advertising campaign for autumn range
Department store group Bhs has launched a raunchy new advertising campaign aimed at working mothers.
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NewsIn pictures: Kathmandu to launch commuter targeted ad campaign as part of rebrand
Outdoor retailer Kathmandu will next week launch a new campaign targeting commuters fed up with the rat race as part of a rebrand of the outdoor specialist.
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NewsDunelm poised to launch first national TV ad as part of £3m marketing overhaul
Homewares retailer Dunelm is poised to launch its first national TV ad campaign as part of a £3m marketing overhaul which will see it dropping ‘Mill’ from its branding.
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AnalysisAnalysis: Google Glass and Bluetooth Low Energy - the next generation of mobile technology
How can Google Glass and Bluetooth Low Energy be used in retail? Mobile consultancy Somo staged two innovation days to come up with ideas.
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OpinionRetail surgery: How do I plan my shopper marketing campaign objectively?
The choice of media for a shopper marketing campaign is vast and can appear cluttered.
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NewsNearly 50% of shoppers keen to receive personalised offers
Nearly 50% of shoppers would be likely to use a retailer if it provided personalised offers, according to a survey by analytics firm Sas and analyst Conlumino.
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OpinionComment: How can retailers turn social influence into sales?
Multiple channels, data mountains, transient customers, cost pressures, product sourcing, short-term fashion trends, constantly increasing customer expectations, personalisation.