All Marketing & branding articles – Page 79
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NewsAsda hires VCCP agency to handle £100m advertising account
Asda has signed advertising agency VCCP Blue to handle its £100m marketing account, ending its relationship with Saatchi & Saatchi.
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OpinionComment: A retailer's brand should stand for something in customers' minds
What’s in a name? Well, if you believe Katie Hopkins - the former Apprentice contestant and now chief protagonist and number one villain of daytime TV - everything.
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AnalysisCampaign of the week: Boots casts 'real' women for new ad to appeal to diverse customer base
Boots’ Ta Dah! campaign promoting its No7 cosmetics range uses, for the first time in the retailer’s history, ‘real’ women.
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OpinionComment: M&S campaign has power to persuade womenswear customer to return
Helen Mirren, Tracey Emin, Ellie Goulding, Laura Mvula, Katie Piper and Karen Elson - it’s a roll call of talent you’d expect to see adorn a cover of Vanity Fair.
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GalleryIn pictures: Karen Millen autumn campaign by David Bailey
Fashion retailer Karen Millen has transformed its look for autumn 2013 with a camapaign shot by world-renowned photographer David Bailey.
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OpinionComment: Marks & Spencer's new ad rightly celebrates pioneering women
M&S marketing director Steven Sharp is right in his view that the British have a history of being creative and pioneering, and that the leading ladies in the retailer’s latest TV spot represent just that.
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NewsAsda drops advertising agency Saatchi & Saatchi from £100m account
Asda has dropped Saatchi & Saatchi out of the pitch for its £100m advertising account, ending its 20-year relationship with owner Publicis Groupe.
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NewsBreakfast briefing: Retail news on Marks & Spencer, Phones4u, Asda and Uniqlo
Retail news round-up August 20, 2013: Marks & Spencer new distribution centre is hit by IT glitches, Phones4u to up its number of part-time workers, Asda drops Saatchi & Saatchi from its ad account and Uniqlo’s kidswear collection launches this week.
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NewsTesco fined £300,000 over misleading promotion
Tesco has been fined £300,000 by Birmingham City Council after misleading the public over a ‘half price’ offer on strawberries.
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NewsMarks & Spencer hires Dame Helen Mirren to lead all-star ad campaign
Marks & Spencer has replaced Twiggy with an all-star line-up of “Britain’s leading ladies” as it launches a new ad campaign designed to “celebrate women”.
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NewsOxford Street joins forces with London Fashion Week in "most influential campaign" ever
Oxford Street is teaming up with London Fashion Week to promote the shopping Mecca as the “most powerful fashion destination in the world”.
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NewsTesco Finest to sponsor TV drama Downton Abbey
Tesco Finest is to tie-up with ITV’s flagship drama Downton Abbey, in its first TV sponsorship deal.
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AnalysisCampaign of the week: Littlewoods starts strong with first ad campaign for childrenswear brand
Littlewoods aims to bring Ladybird to a wider audience with its first ad campaign for the popular childrenswear brand.
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OpinionRetail surgery: How can I keep my brand away from unsuitable adverts in the media?
How can I keep my brand away from unsuitable adverts in the media?
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NewsJohn Lewis launches first ad campaign for insurance business
John Lewis is to launch its first TV ad campaign for its home insurance business, signalling a “real step change” in the retailer’s ambitions for its insurance arm.
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NewsStaples aims to win sales from grocers with new back-to-school ad campaign
Staples has launched its largest marketing campaign in three years as it aims to become the destination for kids’ back-to-school equipment.
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NewsVideo: Morrisons unveils its first TV ad for clothing brand Nutmeg
Morrisons has unveiled its first TV advertising for clothing brand Nutmeg with a focus on value for the back-to-school ad.
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NewsStaples launches Back to School TV advertising campaign
Staples is launching a ‘Back to School’ TV ad campaign this weekend, as it seeks to drive footfall and sales in “a very competitive retail space”.
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NewsBoots launches new TV ad celebrating 'real' women
Boots today airs its new TV advert for its No7 own brand make up as part of a marketing campaign featuring “real” women selected through holding castings on the street.
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AnalysisCampaign of the week: Primark's denim campaign hits all the wrong notes
Primark’s new campaign, which promotes the value fashion retailer’s Denim Co brand, showcases its range of jeans but is a missed opportunity to fully exploit digital.