All Marketing & branding articles – Page 82
-
AnalysisCampaign of the week: B&Q, Unloved Rooms
B&Q’s new campaign, voiced by actor Rob Brydon, urges shoppers to “reinvigorate the DIY sector” and encourages Britain to turn neglected living spaces from “the unloved into the unbelievable”.
-
AnalysisInternational analysis: Kroger plans to accelerate growth with new strategy
On the back of another quarter of solid trading, US supermarket giant Kroger has added colour to its various investment initiatives.
-
OpinionRetail surgery: How can I use digital signage to make a difference in my stores?
How can I use digital signage to make a difference in my stores?
-
OpinionRetail surgery: Will shoppers pay more for good customer experience?
Will shoppers pay more for good customer experience?
-
NewsKiddicare marketing boss Alison Lancaster departs for McArthurGlen
Kiddicare chief marketing officer and Morrisons marketing director for online non-food Alison Lancaster has left the business.
-
NewsArgos to crowdsource new name for alien baby
Argos is offering its Twitter followers the chance to shape the lives of the alien stars of its advertising in a new TV campaign that launches today.
-
NewsThe Co-op unveils summer TV ad with tongue-in-cheek Christmas soundtrack
The Co-operative Food has unveiled a bold summer TV advertising campaign which uses Christmas music to soundtrack a sunny barbecue.
-
OpinionComment: Cannes Lions evidences omnichannel's importance to marketing
It was a week of big parties, big celeb twitter chatter and some fantastic work showcasing how marketing communications is changing towards an omnichannel model.
-
AnalysisCampaign of the week: Burberry, Burberry Kisses
Burberry has teamed with Google to create an interactive campaign that delivers consumers a romantic, digital love letter sealed with a virtual kiss.
-
AnalysisRetail Week's 25th anniversary: Marketing that made an impact
Over the past two decades, effective advertising has become more crucial than ever to retailers. Nick Hughes looks at some of the most iconic campaigns from the past 25 years.
-
AnalysisRetail Week's 25th anniversary: 25 moments that defined retail
We take a look at some of the landmark moments in retail over the last quarter-century. Do you remember when..?
-
OpinionComment: Retailers are leading the charge at Cannes Lions
This week sees Adland decamping to Cote D’Azur, for the Cannes Lions Festival.
-
NewsMajestic Wine turns focus on social media after shelving TV advertising
Drinks specialist Majestic Wine is to focus on increasing its average basket size from its existing customer base after shelving its TV advertising campaign.
-
NewsPoundland revamps its in-store marketing as it launches new campaign
Poundland has overhauled its in-store marketing to improve navigation as it launches a new campaign.
-
OpinionComment: Retailers need to understand the new generation of consumers
Just when retailers thought they had digital and multichannel cracked, there is now a potentially bigger nightmare
on the horizon, one that could threaten the existence of some: Generation Y. -
AnalysisCampaign of the week: Holland & Barrett, Ask us Anything
Holland & Barrett’s new ‘Ask us Anything’ campaign boasts that the retailer will offer customers 20% off if its staff cannot answer a shopper’s query about its health foods and supplements.
-
NewsAsda fights back at Aldi by slashing prices on fresh food and produce
Asda is fighting back against Aldi’s meteoric growth by lowering the price of goods that its weekly shoppers flock to buy from the booming German discounter.
-
NewsB&Q to create emotional link with Unloved Rooms adverts
DIY retailer B&Q is to launch a marketing campaign designed to create a more emotional connection between its brand and customers and put the retailer “front of mind” as a source of advice and inspiration.
-
OpinionComment: Are loyalty cards still relevant to consumers?
I remember 18 years ago when Tesco launched Clubcard that David Sainsbury disparagingly called the initiative “electronic Green Shield Stamps”.
-
AnalysisCampaign of the week: Aldi, Like Brands. Only Cheaper - Nappies
Earlier this year the big grocers attempted to plug the gap in the market left by FMCG giant Kimberly-Clark after it pulled its Huggies brand from the UK by embarking on an advertising offensive.