All Marketing & branding articles – Page 85
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AnalysisAnalysis: How social networks can play a part in making the sale
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.
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AnalysisCampaign of the week: Asda Price Lock
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee.
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NewsClose encounters of the customer kind
Argos has launched collectable figures of the extraterrestrial family that stars in its advertising campaign.
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OpinionComment: Coherence, consistency, and completeness are key
Today’s consumers live complex lives. At every turn, they are bombarded with information and advice.
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OpinionRetail surgery: How do I know if affiliate marketing is right for my business?
How do I know if affiliate marketing is right for my business?
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NewsShoppers back price-matching schemes as Sainsbury’s makes Tesco complaint
Shoppers have thrown their weight behind grocers’ price-matching schemes as controversy over Tesco’s Price Promise promotion mounts.
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NewsBargain Booze passes on Budget beer cuts before new TV ads air
Off-licence chain Bargain Booze is to pass on Chancellor George Osborne’s price cut on beer duty ahead of an Easter marketing push.
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NewsGlobal pop star Beyoncé is the new face of fashion retailer H&M
Global pop star Beyoncé is the new face of Swedish fashion retailer H&M and will appear in television and print ads for the retailer.
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AnalysisCampaign of the week: French Connection, Make a Scene
French Connection’s creative new campaign puts shoppers in the director’s chair to construct a film promoting its latest collection.
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OpinionComment: Tesco’s Price Promise scheme raises own-label debate
Battle lines have been drawn this week between Tesco and Sainsbury’s, with Justin King, blasting Tesco’s Price Promise scheme.
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NewsThe Range to launch TV adverts fronted by Laurence Llewelyn-Bowen
Furniture specialist The Range is set to launch a new TV advertising campaign fronted by Laurence Llewelyn-Bowen with the strapline ‘If we don’t sell it, you don’t need it’.
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NewsVideo: Asda launches Budget-themed advert for Price Lock promotion
Asda has released a new TV advert and price promotion focused on today’s Budget as it looks to highlight pressure on consumer spending.
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AnalysisOracle Retail Week Awards: Value supermarket retailer Aldi scales new heights
Aldi has gained ground rapidly in recent years and consumers are flocking to its stores. Nick Hughes explains how it won The Zolfo Cooper Growth Retailer of the Year award.
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AnalysisAnalysis: There’s more than one way to keep the tills ringing
Tesco turned up the pressure on price again this week with its Price Promise scheme. But price isn’t everything.
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AnalysisOracle Retail Week Awards: How John Lewis led the way and outperformed its rivals
John Lewis won both Oracle Retailer of the Year and Brandbank Multichannel Retailer of the Year. Managing director Andy Street talks about its success.
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AnalysisOracle Retail Week Awards: Sainsbury’s takes gold for Paralympic tie-up
The Mirror Group Marketing/Advertising Campaign of the Year award was won by Sainsbury’s for its sponsorship of the 2012 Paralympic Games.
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AnalysisOracle Retail Week Awards: Marks & Spencer makes Shwopping splash
Marks & Spencer’s Shwopping initiative with Oxfam has been awarded the Corporate Social Responsibility Initiative of the Year.
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AnalysisCampaign of the week: Opticial retailer Vision Express, Head Shots
The new Vision Express campaign separates itself from the competition with an ad that depicts spectacle wearers as active go-getters.
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OpinionComment: Special retail occasions are reasons to celebrate
The best retailers are the ones that give their customers a good reason to part with their hard-earned cash.
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AnalysisVideo: "Customers are bored with austerity – give them something exciting", says Ann Summers boss
Ann Summers chief executive Jacqueline Gold has challenged retailers to stop focusing on austerity in their marketing communications.